This case is mostly interviewer-led. The questions should be used to guide the interviewee. The challenge of this case lies in the structured handling of the following three task areas:
DHL has been the logistics partner of the Wonderworld Music Festival since 2004. DHL transports all material and equipment for the bands from the UK to the festival locations. Also, DHL is one of the main sponsors of Wonderworld (broadcast advertisement, in site coverage etc.).
With their group-wide environmental protection program GoGreen, DHL is committed to improve carbon efficiency to zero emissions until 2050. Wonderworld’s high octane character places a high burden of proof on any “green” claim.
You have been asked to develop a mitigation strategy to overcome this perceived contradiction and help DHL reach their ambitious goal.
Which elements should a mitigation strategy encompass? What would you analyze?
Please assess the overall footprint of our logistics activities for Wonderworld based on the average CO₂ emissions per mode.
For what reasons might DHL have chosen to sponsor Wonderworld?
Given the result of the footprint analysis, what strategy should DPDHL pursue?
What could DHL do to optimize its carbon footprint in the Wonderworld Music Festival?
What could Wonderworld do to optimize its overall carbon footprint?