Expert case by Adi

Full Bloom: Digital Marketing Conversion (online and retail)

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Problem Definition

Full Bloom is loved online florist based in UK. They have 5 experience retail stores around the country. They are a mid-sized company with 350 employees all based in UK and pride themselves on excellent customer experience.

Over the past year, Full Bloom invested £300,000 to revamp their digital marketing function in terms of putting in the right marketing technology, training people and removing inefficiencies from their end-to-end processes.

The Head of Marketing now wants to understand whether the investment is paying off and in particular the conversion of customers to revenue through online & retail channels.

Please analyse the case and data to provide the conversion revenue to the Head of Marketing.

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1.5k
Times solved
Advanced
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Exhibit 1: Full Bloom Customer Journeys

Exhibit 2: Full Bloom 12 months Data

Exhibit 3: Full Bloom Solution