Full Bloom is loved online florist based in UK. They have 5 experience retail stores around the country. They are a mid-sized company with 350 employees all based in UK and pride themselves on excellent customer experience.
Over the past year, Full Bloom invested £300,000 to revamp their digital marketing function in terms of putting in the right marketing technology, training people and removing inefficiencies from their end-to-end processes.
The Head of Marketing now wants to understand whether the investment is paying off and in particular the conversion of customers to revenue through online & retail channels.
Please analyse the case and data to provide the conversion revenue to the Head of Marketing.