Expert case by Adi

Full Bloom: Digital Marketing Conversion (online and retail)

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Case Prompt

Full Bloom is a loved online florist based in the UK. They have 5 experienced retail stores around the country. They are a mid-sized company with 350 employees all based in the UK and pride themselves on excellent customer experience.

Over the past year, Full Bloom invested £300,000 to revamp their digital marketing function in terms of putting in the right marketing technology, training people, and removing inefficiencies from their end-to-end processes.

The Head of Marketing now wants to understand whether the investment is paying off and in particular the conversion of customers to revenue through online & retail channels. 

Please analyze the case and data to provide the conversion revenue to the Head of Marketing.

Additional Information

1. Customer Journey to reach Full Bloom’s stores and website

Just using common sense, if you are looking to buy flowers, what would you do?

2. Traffic (clicks) and conversion data for stages of the customer journey

3. Estimation of average spend value per customer

We still need to find the revenue. The final step is to estimate how much per customer spends.

2.4k
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