Expert case by Clara

Market Sizing: New Startup Launch - Baby Strollers in the US

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1.1k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

In an annual reunion with your MBA colleagues, one of them shares with you an idea of a new venture they have been working on: affordable baby strollers. They have deep experience in puericulture and childcare, and know there is a stable business to tackle.

Given your experience in consulting, they ask for your help in determining the number of baby strollers that are sold yearly in the United States, which they have selected as their beachhead market.

How would you help your colleagues determine the number of baby strollers that are sold yearly in the United States?

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1.1k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits

Graph 1: Approach 1: Estimation leveraging # of babies born

Graph 2: Approach 2: Estimation leveraging # of families

Graph 3: Industry attractiveness analysis