Company case by Roland Berger

Roland Berger case: Light on!

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Case Prompt

LumCO, a company producing injection-molded components for lighting applications, has operated successfully in its native European market. The company wants to open up one production facility each in China and the United States and establish their own distribution network in both countries to serve as a hub for the entire region. The products LumCO manufactures can be categorized into Specialties, which are designed and produced by LumCO according to customer specifications (e.g. head lamp casing and lenses in vehicles, luminaires for design lighting applications) and Standards, which encompasses an assortment of components for multiple lighting applications for different industries (fixtures, lenses, luminaires).

Based on the only slight but stable growth outlook in Europe, LumCO is eager to establish the production sites in China and the U.S. as soon as possible and also to begin to distribute their products directly. As a consultant, you are asked by the board of management to assess this plan considering your knowledge of each region and the lighting market in particular.

Additional Information

I. Background

II. Structure and qualitative analysis

III. Quantitative assessment of sites

IV. Case result and recommendation to client

Further Questions

What is the revenue split in EUR m by 2019 given the regional growth numbers and the 2014 revenue split by regions?

Note for Interviewer

Share figure 5 with the interviewee.

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