Hello,

I think based on the estimated combined market share of 85% after the merger, it appears that a merger would be recommended. The higher market share achieved through the merger could improve the companies' competitive position, potentially enabling them to regain lost market share, counter the challenges posed by new competitors and the anti-sugar trend, and enhance profitability.

However, it's important to consider other factors such as cultural similarities, operational synergies, cost savings, and the ability to effectively integrate the different markets in Europe. These aspects would impact the feasibility and success of the merger. Without further data, it is challenging to provide a comprehensive analysis, but the estimated market share supports the recommendation for a merger.