If there's a case in which client enter a new market, how do you answer the question: What is the expected market share after entry? If it's a concentrated market, I am assuming the market share figure will be low, vs. a fragmented one. But how do you put a number to the exact market share? 5%, 10%.. ?
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Hey Hemant, in considering the Non-Commodity market, would you still consider a Demand Gap analysis? In this case, I assume it's not a Demand Gap issue but a Supply Gap issue. Still, it seems the considerations are the same. Can you elaborate a bit? Thanks! Thea
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