Dear users,
If we have a product portfolio of 4 products and an overall market share of 40%, can we assume for simplification in case cracking that we have 40% market share in each of the product's market, as it is just a math operation?
Thanks!
Hi,
On one hand its good that you take assumptions on your own.
On the other hand for such structural choice in the resolution make sur the interviewer agree with it ot provide more info for the rest of the case.
Best
Benjamin
Hi Anonymous,
I agree with Benjamin, Sidi and Vlad. When you have multiple products it is actually typical to have product mix differences and that the interviewer wants to specifically assess your ability to verify the correct data before moving forward. Thus, you should definitely verify your hypothesis with the interviewer before moving forward.
Best,
Francesco
Never make this assumption without verifying with interviewer! Making this assumption without checking would just demonstrate lacking depth of thinking, since you exclude the possibility of structural issues hiding behind the global average (which is actually quite common in case interviews!).
Cheers, Sidi
Hi,
You can only make this assumption if the interviewer confirms it is true.
I can easily imagine a situation when you have 40% market share in one product's market and 30% share in another. (Put any number)
Best
The client, OnlineGo, is a European Internet Service Provider (ISP) that is contemplating entering the North American market. Currently, they hold a dominant position in the European market with two streams of income; a subscription fee and taking a percentage of all e-commerce transactions done by ... Open whole case
We are a global toothbrush producing company. Our portfolio consists of two kinds of toothbrushes - 'manual' that sells for $5 and an electric 'rechargeable' that sells for $60. Last year, a competitor introduced a battery-powered electric “spinbrush” that sells for $8.5 and now has 2% of the toothb ... Open whole case
We are a premium brand apparel retailer facing a consistent decrease in market share. We would like you to figure out why this is happening and provide recommendations to reverse this trend. Open whole case
CoachingPlus 5 
