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Toothbrush disruption

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Intermediate
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Case Prompt

We are a global toothbrush producing company. Our portfolio consists of two kinds of toothbrushes - 'manual' that sells for $5 and an electric 'rechargeable' that sells for $60. 

Last year, a competitor introduced a battery-powered electric “spinbrush” that sells for $8.5 and now has 2% of the toothbrush market. 

We don't have a similar offering and would like you to tell us whether we should develop a similar product or not.

I. Background

II. Analysis

III. Conclusion

Further Questions

If the interviewee solves the case very quickly, you can come up with more challenging questions.

13.3k
Times solved
Intermediate
Difficulty
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