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Case Prompt

We are a global toothbrush producing company. Our portfolio consists of two kinds of toothbrushes - 'manual' that sells for $5 and an electric 'rechargeable' that sells for $60.

Last year, a competitor introduced a battery-powered electric “spinbrush” that sells for $8.5 and now has 2% of the toothbrush market.

We don't have a similar offering and would like you to tell us whether we should develop a similar product or not.

I. Background

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II. Analysis

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III. Conclusion

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Case Prompt

I. Background

Note for Interviewer

Manual toothbrush:

Rechargeable toothbrush:

Spinbrush:

II. Analysis

Key Question: Should the client develop a product similar to the spinbrush?

III. Conclusion

Further Questions

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Toothbrush disruption

Case Prompt

I. Background

Note for Interviewer

Manual toothbrush:

Rechargeable toothbrush:

Spinbrush:

II. Analysis

Key Question: Should the client develop a product similar to the spinbrush?

III. Conclusion

Further Questions

Income Statement

Profitability Case

Competitive Response