Toothbrush disruption

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Toothbrush disruption Toothbrush disruption
4.5 5 1065
Rating:
4.5 (1.1k ratings)
13.6k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

We are a global toothbrush producing company. Our portfolio consists of two kinds of toothbrushes - 'manual' that sells for $5 and an electric 'rechargeable' that sells for $60. Last year, a competitor introduced a battery-powered electric “spinbrush” that sells for $8.5 and now has 2% of the toothbrush market. We don't have a similar offering and would like you to tell us whether we should develop a similar product or not.

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13.6k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!

Exhibits