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Toothbrush disruption

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Case Prompt

We are a global toothbrush producing company. Our portfolio consists of two kinds of toothbrushes - 'manual' that sells for $5 and an electric 'rechargeable' that sells for $60. 

Last year, a competitor introduced a battery-powered electric “spinbrush” that sells for $8.5 and now has 2% of the toothbrush market. 

We don't have a similar offering and would like you to tell us whether we should develop a similar product or not.

I. Background

II. Analysis

III. Conclusion

Further Questions

If the interviewee solves the case very quickly, you can come up with more challenging questions.

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