Toothbrush disruption

Unlock with Premium
Style:
Candidate-led (usual style)
Topics:
Competitive response , New product , Profitability analysis
Toothbrush disruption Toothbrush disruption
4.5 5 1065
Rating:
4.5 (1.1k ratings)
Rate this case
Invite partner to solve this case with
13.6k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

We are a global toothbrush producing company. Our portfolio consists of two kinds of toothbrushes - 'manual' that sells for $5 and an electric 'rechargeable' that sells for $60. Last year, a competitor introduced a battery-powered electric “spinbrush” that sells for $8.5 and now has 2% of the toothbrush market. We don't have a similar offering and would like you to tell us whether we should develop a similar product or not.

Do you have questions on this case? Ask our community!
Ask a question
Related BootCamp article(s)

Profitability Case

Learn profitability frameworks and how to solve profitability consulting cases - the most frequently used case types during consulting case interviews.

1 related question Quiz

Competitive Response

In a competitive response case study, your job is either to analyze what your client should do in response to a move performed by a major competitor or to anticipate what competitors will do in response to a move performed by the client

1 related question

Income Statement

The income statement, also known as profit and loss statement, is a summary of the revenue and costs over the last year. Costs are subtracted from revenue and as a result, either positive or negative net income is generated. The income statement belongs to the three financial statements together with the balance sheet and cash flow statement.

13.6k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!
Ask a question

Exhibits

Please sign up to access our Case Library
Your first name
Your email address
Your password
Already registered? Log in here
Cookie and Privacy Settings
This website uses cookies to enable essential functions like the user login and sessions. We also use cookies and third-party tools to improve your surfing experience on preplounge.com. You can choose to activate only essential cookies or all cookies. You can always change your preference in the cookie and privacy settings. This link can also be found in the footer of the site. If you need more information, please visit our privacy policy.
Data processing in the USA: By clicking on "I accept", you also consent, in accordance with article 49 paragraph 1 sentence 1 lit. GDPR, to your data being processed in the USA (by Google LLC, Facebook Inc., LinkedIn Inc., Stripe, Paypal).
Manage settings individually
I accept