Hi,
How do I estimate the world salmon market? (Market size)
Get Active in Our Amazing Community of Over 452,000 Peers!
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!
Estimate world salmon market
Overview of answers
Upvotes
Hi there,
To help you learn in the best way, why don't you make a proposal first and post it here? We can then give feedback on it.
Feel free to contact me directly if you need support with market sizing questions.
Was this answer helpful?
Best answer
Hi,
I'm thinking this can be broken into the following issue tree (high-level):
Step 1: Total number of salmons sold in a year x avg. price of a salmon
Step 2: (calculating the number of salmons sold): # consumers x avg. consumption of salmons in a year
Step 3 (calculating the consumers): World population x penetration rate
Step 4 (avg. consumption calculation): Avg. fish consumption x percentage of the average fish consumption is salmons
Step 5 (Avg. fish consumption): Divide into frequent, less frequent and non-fish eaters to find the average
Was this answer helpful?
Hi there,
You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?
Hint: Is it easier to try to estimate total supply or total demand?
Here's another market sizing (with answers + explanations) to get you started:
Was this answer helpful?
Hi!
I agree that posting your solution here might be a great way for you to learn and for us to give you more accurate feedback.
Happy to help!
Best,
Anto
Was this answer helpful?
Resonating with other coaches - why don't you give it a shot yourself and paste a sketch in the question? We can then critique it and give feedback.
Was this answer helpful?
Related Cases
Expert case by Francesco
Style:
Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery business where consumers order their groceries online and have them delivered to their homes. Currently, two competitors have entered the online market in the client's area in San Fra
...
Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery business where consumers order their groceries online and have them deliv
...
(Open whole case)
8.0k
Times solved
Intermediate
Difficulty
Expert case by Francesco
Style:
Your client is the Performance Chemicals division (revenues of $500 million) of a Specialty Chemicals Company with total revenues of $14 billion. The CEO wants the company to become the fastest-growing specialty chemicals company and has therefore asked all the divisions to present growth strat
...
Your client is the Performance Chemicals division (revenues of $500 million) of a Specialty Chemicals Company with total revenues of $14 billion. The CEO wants the company to become the fast
...
(Open whole case)
8.0k
Times solved
Intermediate
Difficulty
Expert case by Francesco
Style:
Our client is a German-owned water provider company based in the southwest of the United States. As the biggest water provider in the region, they serve the majority of the southwest region.Profit growth has slowed down considerably in recent years, and the company is finding it difficult to co
...
Our client is a German-owned water provider company based in the southwest of the United States. As the biggest water provider in the region, they serve the majority of the southwest re
...
(Open whole case)
7.6k
Times solved
Intermediate
Difficulty
Expert case by Francesco
Style:
Our client today is AirService – a service provider for a number of airlines and airports. Their management recently realized a decrease in profits that is linked to increasing costs.Accordingly, they have engaged our firm to help address this issue. How would you approach this problem?
Our client today is AirService – a service provider for a number of airlines and airports. Their management recently realized a decrease in profits that is linked to increasing costs.Accordingly, they have engaged our firm to help address this issue. How would you approach this problem?
(Open whole case)
7.5k
Times solved
Intermediate
Difficulty
Style:
Ein Restaurantinhaber überlegt sich, Schulen mit Essen zu beliefern. Für seine Überlegungen würde er gerne wissen, wie viel Geld er verdienen würde, wenn er 1% der Schulkantinen-Mittagessen in Deutschland verkauft?
Ein Restaurantinhaber überlegt sich, Schulen mit Essen zu beliefern. Für seine Überlegungen würde er gerne wissen, wie viel Geld er verdienen würde, wenn er 1% der Schulkantinen-Mittagessen in Deutschland verkauft?
(Open whole case)
5.7k
Times solved
Intermediate
Difficulty