Well, why did you apply in the first place?

Ideally you don't just repeat reasons somebody else recommended, but you pick reasons that resonate with you. These should tie into you CV, your previous experience, etc. to be credible. For that, there is no short cut to doing your own resarch. Several good sources out there, but there are many more:

• https://www.glassdoor.com/Reviews/L-E-K-Consulting-Reviews-E107859.htm
• https://managementconsulted.com/lek-consulting/
• https://www.vault.com/company-profiles/management-strategy/lek-consulting

(editiert)

Hi,

Above all, the reasons why you are applying to LEK should be convincing and meaningful for you.

Regarding your profile, previous work experience, and objectives, it should be simple to explain "why LEK". But apart from that, think of how the values of the company and yours tie together.

Do you know someone from the company? You can mention that as well, in terms of that it was a great experience and that it felt you were on the same page.

Do you need any further help?

GB

How you answer this question should vary for when you are answering it.

• In a cover letter
• In person - after a few interviews
• In a final round - once you've got to understand the company better

The critical factor here is to be specific. The best way to do it is to think about yourself. If you had an offer from this firm along with the others you applied to - would you reject all the others in favour of this one? Why would you take this offer? (though as a grad doing my first interviews for myself it was more why not!)

There is no magic formula but there are various ways you can come up with a great answer for yourself and for the interviewer

In order of priority:

• Speak to people working at the firm - why do they like it, what's good / bad (reach out to friends of friends, mutual LI connections, even cold emails - you'll be surprised how few do this and how most people will respond)
• Reflect on your own interactions - during the interview process ask the right questions at the end to refine your understanding of "what makes this place different, really)
• Read the latest thought leadership - build an idea in your head of what this firm is good at or known for
• Good old google is your friend - look at forums like this

A great answer is specific around a few different areas that make consulting firms different:

1. Culture - team, history, work style
2. Specialisms - type of work they are known for
3. Sectors - e.g. OW is FS, Bain is IP/Retail/CPG, BCG is TMT
4. Clients - working with the biggest and best vs. the small but cutting edge vs. government/non-profits etc

For any "Why x company" question

• Start with a "mini" why consulting
• Then have 2-3 reasons why x company is your target
• Every "reason" needs to incorporate 1) That you know they value x 2) That you not only value x but have exhibited it and done it in the past
• Be very very mindful of what they want you to want

Hello!

This is one of the classic FIT questions, you can see how to give a full answer here:

Motivational questions > https://www.preplounge.com/en/management-consulting-cases/fit-interview/intermediate/motivational-questions-fit-interview-preparation-201

Furthermore, if you want to deep dive on the FIT prep, the "Integrated FIT guide for MBB" has been recently published in PrepLounge´s shop (https://www.preplounge.com/en/shop/tests-2/integrated-fit-guide-for-mbb-34)

It provides an end-to-end preparation for all three MBB interviews, tackling each firms particularities and combining key concepts review and a hands-on methodology. Following the book, the candidate will prepare his/her stories by practicing with over 50 real questions and leveraging special frameworks and worksheets that guide step-by-step, developed by the author and her experience as a Master in Management professor and coach. Finally, as further guidance, the guide encompasses over 20 examples from real candidates.

Furthermore, you can find 2 additional free cases in the PrepL case regarding FIT preparation:

Intro and CV questions > https://www.preplounge.com/en/management-consulting-cases/fit-interview/intermediate/introduction-and-cv-questions-fit-interview-preparation-200

Behavioural questions (ENTREPRENEURIAL DRIVE) >https://www.preplounge.com/en/management-consulting-cases/fit-interview/intermediate/behavioral-questions-entrepreneurial-drive-fit-interview-preparation-211

Feel free to PM me for disccount codes for the Integrated FIT Guide, since we still have some left from the launch!