Unconventional case : Affluent Credit Card case Study Approach

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casestudy presentation

Neue Antwort am 23. Okt. 2022

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Anonym A fragte am 15. Okt. 2022

Hi guys, so I have an unconventional case and getting stuck on the approach. What shall I use here as an Approach with no data?

Client is a bank who partnered with you (guessing its like MC/Visa) to launch a credit card for HNW. The client asked you to help them build a strategy to make this new card a ‘top 3’ high-net-worth premium credit card in the next 3 years. They want bring to market a very differentiated value proposition with unique customer and digital experiences associated with the card.

The objective is to build a proposal and outline the approach you will take to help support the client build a strategy and roadmap to achieve their 3-year ambition.

There is no data, so I am thinking its only asking for approach like what will you do in Phase 1 / 2 /3 etc.

How to approach such cases? This seems like a proposal vs case.

#unconventionalcase #casestudy

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Answer 1

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Cristian

Experte

Content Creator

antwortete am 17. Okt. 2022

#1 rated MBB & McKinsey Coach

Hi there,

Is this the full prompt? If yes, I believe your approach could work.

What I would note though is that this case is not unusual at all. It's a ‘new product’ case, which could be solved through a traditional structure like the one that you'd use for a ‘market entry’ case as well. What is novel though is that the case is asking you to come up with a proposal for how you would outline the program, instead of asking for the questions you would actually ask the client to provide a solution.

One thing I'd make sure to cover is that in the Phase 1 aka Diagnostic case, you'd want to investigate all the core elements for designing and launching a new product: understanding the market, the capabilities of the client, current range of products, customer preferences, competitor offer, etc.

Best,

Cristian

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Answer 2

Pedro

Experte

antwortete am 23. Okt. 2022

That's not unconventional. That's basically the structuring part of the case interview. You have to think what are the relevant factors to consider when developping a value proposition and taking it to market.

To be honest, this is a great structuring exercise. Please give it a go and post your suggested approach here (or in a new post), so we can comment and give you more detailed guidance.

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Unconventional case : Affluent Credit Card case Study Approach

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