Stating the hypothesis

My view is that your framework is actually your hypothesis. It's a bit nuanced, but bear with me :)

Your framework is your structure for approaching the problem. It consits of a few main areas you'd like to look at. Inherent in your framework is a view that "If I answer A, B, and C, then we have an answer"

So, for market entry:

1) If the market is big, and it's growing, then we still want to considering entering

2) If #1 = yes, then let's see if it's attractive...can we win there? Is our product good/better than our competition's? Etc. If yes, let's definitely consider entering.

3) If #1 and #2 = yes, then, when we do enter, are we sure we can win? I.e. do we have the right plans. Will implementation actually pan out? Do we have the expertise, capital, etc.? In other words, if #2 is the thearectical, #3 is the reality.

Then, your summary becomes "I believe we should enter the market, if we can prove it's a good market, the it's attractive to us specifically, and that we will win it".

^Now this is a hypothesis :)

Read these 2 Q&As for some great context + discussion:

https://www.preplounge.com/en/consulting-forum/interviewer-led-case-interview-hyposthesis-and-ideas-7390

https://www.preplounge.com/en/consulting-forum/forming-a-hypothesis-case-in-point-vs-victor-cheng-7311

Love this question!

I have two thoughts here.

Firstly, if the initial evidence is pretty clear as to what the answer is, you can make that your hypothesis. Example: The question is whether to invest in new equipment that will lower costs. Makes sense to say yes we should because XYZ. That shoudl be your hypotheses and you should state it.

Secondly, if the evidence is not clear, your structure needs to test a hypothesis. Example: The question is whether I should enter a new market? Answer is I would enter this new market if a) I can forecast profitability b) I have internal capabilities and c) the market is attractive (customers, competition). Here the hypothesis is not yes or no b/c at the beginning I don't know yet, rather the hypothesis is that these are the important factors that need to be analyzed.

Does that make sense?

Crucial to get this right when you are learning how to solve cases. I'm happy to explain more if you like.

Hi, I confirm stating a hypothesis is not always required, even if it often helps you in prioritizing the branches of your issue tree and lead the case

Best,
Antonello

Hi Anonymous,

Even though Victor Cheng offers a lot of excellent advice, including a strong focus on the hypothesis-driven approach (which really helps many candidates sharpening and focusing their thinking along the case!), stating a hypothesis at the very beginning of the case usually turns out to be more counterproductive than helpful.

Unless you are an experienced hire with a strong focus on exactly that one case question to discuss, stating a hypothesis right at the beginning of the case interview is essentially nothing else than poaching with a stick in the dark and guessing around. And here you are: you are perfectly set for a highly unstructured and confusing start into your case! (Please note that even as experienced hire, you might be completely wrong with your hypothesis, especially in the slightly artificial case interview world - so I would not even strongly recommend the early hypothesis there)

However, at the same time it's also a matter of defining 'hypothesis'. If you look at your structure at the beginning of the case interview, it is basically the connection between the current client situation and a specific goal you want to achieve. In other words, this initial structure is also a kind of hypothesis which elements you need to consider and analyze in order to clearly understand the root cause and develop a solution for that. So essentially you can also consider your structure as some kind of hypothesis.

Apart from that technicality, the correct time to explicitly state a hypothesis during your analysis phase is when you have collected some initial data and you start 'connecting the dots'. Once some distinct pieces of your analysis guide you into one specific direction, then it's the correct time to explicitly state your hypothesis and focus in on 'verifying' (in the non-scientific way) your hypothesis!

Hope that helps - if so, please be so kind to give it a thumbs-up with the green upvote button below!

Robert

Hi A,

Hypothesis depends on the case. So it's a case by case desicion.

Generally speaking, stating the hypothesis explicitly is not mandatoru to solve the case, however, it's always good to have one.

Best,
André