Hi all + experts,
I have two nagging questions around the Profitability issue tree -
1) When splitting Revenue into Quantity Sold and Price, at which branch do I ask about segmentation (product line / customers / channels etc) since it affects one or both?
2) In general, if a case says overall industry revenue is growing at constant margins, can I cross out the Profitability branch since revenue and cost moving at the same pace? In other words, I should only worry if margins are negative or declining?