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Brainstorming - number of buckets needed

brainstorming
Neue Antwort am 31. Okt. 2023
11 Antworten
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Anonym A fragte am 6. Sept. 2021

Is it true that for brainstorming you need at least 3 top level buckets to sound like there’s enough breadth in ideas? what if you have 2 top level buckets and then 2-3 sub-buckets under each (for 2-3 ideas under each sub-bucket)..does that sound comprehensive or do you really need at least 3-4 top level buckets?

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Mariam
Experte
antwortete am 6. Sept. 2021
Ex-Bain | ~5 years of consulting experience in the Middle East (UAE) | 4 years of candidate coaching with Bain

Hello,

In general, there is no “right” number of buckets. It is better to have 2 great buckets rather than have a 3rd weak/ far fetched one for the sake of adding an additional bucket..

However, the more relevant aspects you take into account and look into when solving a problem show the breadth of your considerations but it really depends on the question ..

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michelle
Experte
antwortete am 6. Sept. 2021
Creative Background to McKinsey. I help non-traditional backgrounds with defining your story and case prep

No, you don't need 3. Though research does show that groups of 3 are more convincing than 4. 

What you want to do is show you have structured the problem and thought about the important aspects. This can come in 2 buckets with subbuckets or 4. 

 

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Calvin
Experte
antwortete am 7. Sept. 2021
Experienced interviewer | Roland Berger Project Manager| Cambridge University | Super intuitive approach

There is no need to force yourself to have 3+ buckets. There are cases where 2 buckets for first layer of issue tree make perfect sense. E.g., 

  • Profitability: 1) Revenues, 2) Costs
  • Costs: 1) Fixed costs, 2) Variable costs 

You should further break this down into additional sub-buckets of course.

Generally speaking, most cases would have more than 2 buckets in the first layer of a “good” issue tree. But by no means, should you “force” this if it doesn't make sense to have more than 2 buckets

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Ian
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Content Creator
antwortete am 7. Sept. 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

2 is perfectly fine! As long as they are MECE and logical AND you break down each into sub-buckets.

Of course, when I say 2 works, that doesn't mean you can do “Financial” and “Non-Financial”. This is “lazy”. If you can have 2 reasonable buckets however that are well thought-out and fit the case, absolutely go for it!

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Antonello
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Content Creator
antwortete am 6. Sept. 2021
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi!

It is not true!

It is important, though, that the buckets are MECE and that you can give a solid, well-communicated answer to the brainstorming question.

Hope this helps.

Best,

Anto

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Cristian
Experte
Content Creator
antwortete am 31. Okt. 2023
#1 rated MBB & McKinsey Coach

There's no ‘right’ way of doing it. 

And definitely you don't need a fixed, ‘x’, number of buckets.

You need to take time and then provide a structure, insightful and creative answer. 

Here's a resource I put together on structuring techniques that you might find helpful:


Best,

Cristian

 

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Francesco
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antwortete am 7. Sept. 2021
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success (➡ interviewoffers.com) | Ex BCG | 10Y+ Coaching

Hi there,

It totally depends on the question.

If you are analyzing costs and you divide them into fixed and variable, that’s two top-level buckets. However that’s MECE and it is totally fine as an initial division. 

There is no obligation to always have 3+ buckets (which in the above example would be impossible using that division).

Best,

Francesco

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Agrim
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Content Creator
bearbeitete eine Antwort am 7. Sept. 2021
BCG Dubai Project Leader | Learn to think like a Consultant | Free personalised prep plan | 6+ years in Consulting

Before we move into the actual answer - here is some observation from real world cases. 3 buckets are very cinematically charming while explaining. Its much more effective to drill something into client's heads when it is across 3 buckets. 2 buckets and they feel you have not done a good job. 4 buckets and they lose track. 3 is the sweet spot.

That said - in reality, in the pressure of a case interview - even 2 buckets are fine. UNLESS they are trivial buckets such as financial vs non-financial parameters. Better to break down the non-financial bucket into some other constituents such as strategic, operational, regulatory etc. etc.

Eventually, the purpose of the bucketing in a case interview is not just to create a logical structure that breaks down the case - but it also serves to communicate to the interviewer that you are thinking with a broader mindset.

(editiert)

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Sophia
Experte
antwortete am 7. Sept. 2021
Top-Ranked Coach on PrepLounge for 3 years| 6+ years of coaching

Hello,

Completely agree here, there is no right or wrong number of buckets. Generally speaking, in most cases you would want to have at least 3 or 4 buckets at the top level, but it is perfectly fine to have 2 top level buckets if it makes sense in the case (e.g. increase profitability → 1. Increase revenues ; 2. Increase costs). As long as the buckets make sense and are MECE, you should be fine.

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Pedro
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antwortete am 7. Sept. 2021
Bain | Roland Berger | EY-Parthenon | Mentoring Approach | 30% off first 10 sessions in May| Market Sizing | DARDEN MBA

Consultants love number 3. :)

But they love even more structures that are simple, MECE, and adequate for the specific problem at hand. So the goal is not to reach a specific number, but to solve a specific problem. 

Having said that, 2 to 4 is fine.

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Florian
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Content Creator
antwortete am 7. Sept. 2021
Highest-rated McKinsey coach (ratings, offers, sessions) | 500+ offers | Author of The 1% & Consulting Career Secrets

Hey there,

Depends on the context and case. For McKinsey, it is a balance between top-level and lower-level ideas.

You can generate excellent frameworks with just two top-levels as long as on the lower levels you expand the depth with insightful and concrete ideas.

If you want to know more about the McKinsey frameworks, have a look at this article I wrote: https://www.preplounge.com/en/mckinsey-interview

Cheers,

Florian

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Mariam gab die beste Antwort

Mariam

Ex-Bain | ~5 years of consulting experience in the Middle East (UAE) | 4 years of candidate coaching with Bain
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