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Case-Frage

CoffeeWorks is one of the leading coffee retail chains in the UK. The client is planning to introduce reusable cups with an aim to decrease the consumption of single-use disposable cups. 

The main goal of the client is to enhance their brand image as a sustainable retailer without harming current profitability levels. Thus, they approached us to check whether they should go ahead with their plan.

Question #1: How would you approach this engagement, and what elements would you like to consider?

Question #2: Can you tell me what could be the potential upsides for our client more in detail?

Question #3: Before we deep dive into the quantification of the potential upsides, let us discuss the potential downsides first. Can you come up with a few ideas?

Question #4: Our client wants to know how much their annual profits will be changed with this initiative. What data points do we need to determine this?

Question #5: What potential risks do you see based on the analysis we have conducted today?

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