Expand
Offer additional services in order to increase the quality of the company’s products.
Marketing (increase revenues)
Increase the brand awareness of the company’s products by advertising and promotion. Compare the company’s actions in this field with the competitor’s.
Lower costs (operations, etc.)
Reduce the costs and therefore the price of the price-sensitive business segments. E.g. by reducing the employees or improving the efficiency of the production (more material per time).
Close/Sell
Sell or close unprofitable business units in order to reduce overall costs (SG&A) and therefore the prices of the other products.
This case is made to be interviewer-led. Therefore the interviewer should guide the interviewee through the interview.
The case is split into two parts.
The first part describes more qualitative problems and has more open questions that should make the interviewee think about the problem and its solution.
The second part is more about quantitative problems and calculations. Here the interviewee should try to make his own calculations and solve the questions.
The questions in the big boxes should be read out and shared with the candidate.