I am the business manager of the Performance Chemicals division ($500million) of a Speciality Chemicals Company ($14billion). Our CEO wants us to become the fastest-growing (moving from 4-5% growth to 10-15% growth) specialty chemicals company and has therefore asked all the divisions to present growth strategies to him.
I would like you to advise us as we do not believe that there is significant untapped potential in the markets served by our division.
The case is designed to be presented to the candidate by an interviewer, who plays the role of the business manager of the Performance Chemicals division of a Speciality Chemicals Company.