The aim of the case is get $300m in revenue however the calculation was done based off of margins i.e. profits. Don't understand how this makes sense?
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Ah thanks for explaining, that makes sense!
Thanks for explaining Ian, that makes sense! My interviewer said that selling to wholesalers had a margin of 60%, which didn't make sense to me.
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The margin is used to calculate the wholesale price. A wholesaler is upstream to the retailer. the exhibit only shows retailer price. To get the wholesale price : retailer price * (1- retailer margin)
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Hi Akshay,
This case perfectly underscores the important of doing industry deep-dives to better understand how different markets work!
Wholesalers sell to retailers who sell to customers.
Customers pay price 100. Retailers pay price $50 (to wholesales). Wholesalers pay price $10 (to produce).
In the above example, the wholesaler makes $40 profit and the retailer makes $50 profit. With this same logic, you can backtrack from profit to revenues.
They gave you the retailer's profits from which you can deduce how much the wholesaler sold for!
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