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can someone help me structuring it. It look bit broad

A consulting firm wants to understand which new markets and industries they should target by 2021

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Top answer
on May 01, 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi Abhilash, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:

  • https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-windows-in-seattle-4965
  • https://www.preplounge.com/en/consulting-forum/market-sizing-milk-consumption-5087
  • https://www.preplounge.com/en/consulting-forum/how-would-you-calculate-the-value-of-a-cow-4982
  • https://www.preplounge.com/en/consulting-forum/estimate-number-of-traffic-lights-in-a-london-5692

Hope it helps,
Antonello

Emily
Coach
on Apr 20, 2020
Ex Bain Associate Partner, BCG Project Leader | 9 years in MBB SEA & China, 8 years as interviewer | Free intro call

Hi,

If you are thrown this kind of one liner question, I think first you need to ask a bunch of clarifying questions to understand more of the context and the objectives. Don't just jump in to structure without knowing more of the problem to be solved. 

- Which firm, which region/country

- What are the markets and industries applicable in the region/country, what does the firm already have

- What is the objective of firm by 2021, key priorities e.g. market share vs profitability

Afterwards you can start structuring. 

Best,

Emily

Ian
Coach
on May 07, 2020
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Abhilash,

No matter what, when starting a case, you need to know 1) Context and 2) Objective

If you don't understand who we're working for and why, you can't even begin to structure.

This is because a framework's entire purpose is the solve the a problem. If I don't understand I'm trying to get the 3rd line in a triangle, how can I come up with a^2 + b^2 = c^2?

Clara
Coach
on Apr 19, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

For which client?

With which KPIs in mind?

That info is insufficent. 

Cheers, 

Clara

Deleted user
edited on Apr 19, 2020

Hi,

I will go for a very very simple approach considering low information provided !  

1) Analyze current footprint : industries / market covered, internal experts or networks, sales ...

2) Analyze future opportunities : investigate current market shares for industries / market covered, barriers and competitors for industries / market not covered and related capabilities existing or required.

Hope it helps 

David

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Vlad
Coach
on Apr 20, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

It's impossible to answer your question without knowing a specific numerical objective and the context. You should not approach cases in such a broad way

Best

Deleted user
on May 06, 2020

Dear Abhilash,

I would happy to help you, but this information you give looks insufficient for proper answer. 


Best,
André

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