Brainstorming practice areas

Hi!

• Reduce time to market
• Increase product awareness
• Improve productivity
• Etc.

Hope this helps.

Best,

Anto

By “non-financial” you mean any area other than profit/revenue/cost/investment?!

The list can be a mile long to be honest. What specifically are you looking for? Here's a starter list:

• Environmental
• Organisation culture
• Diversity & Inclusion
• Employee lifecycle management (hiring, onboarding, retention etc)
• Process efficiency
• Data monetisation
• Digital Transformation
• Automation

Even for the above I have listed, you can see there will be a financial angle:

• Investment/cost required to change something/launch something/improve something
• Cost savings due to efficiency improvements

First of all, please never have a “financial” and “non-financial” bucket! This is essentially “cheating” (when someone asks what do you want to eat, do you say “meat” and “non-meat"?).

Now, in terms of non-financial, there are a ton! People, processes, tools, organization, culture, social, political, economic, environmental, etc. etc.

It's all contextual to the case, industry, and company!

These are a good start.

For candidates looking into this topic, these days you can do a lot of good practice on brainstorming with ChatGPT and you can ask it to create alternative structure types of you get a better understanding of how you could break down the same type of problem. 

Adding here also a resource on different brainstorming techniques:

• Expert Guide: Mastering Structuring & Brainstorming

Best,
Cristian

Hi there, good question - I think it depends on what you are applying and what area of expertise you lack. 

Some non-financial topics/horizontal capabilities I can think of are digital, organizational effectiveness, and climate and sustainability. 

Feel free to ask me more. 

Just skim through a business journal, it should give you a lot of ideas on things to brainstorm on (and possibly some answers as well)

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