My company was facing a lot of slow movement days so I decided to investigate why and I verified that most of the old clients: 1. pets died and did not get another one; 2. Went to another clinic following a former worker and we had very few “new clients”. After talking a little bit with the new clients and with some friends I also realized that the company was not very known and had no impact at all in society. Marketing campaign was not that good to.
The animal day was coming so I convince my boss to visit a kindergarden, we would do a awareness day, teaching children how to treat animals, about abandonment etc so, positive impact, while still making our company seen by the teachers. Each child received a small gift.
So, 1 of the mothers owned a pet memorial company, is now working with us and some of the teachers are now clients.