How were the three countries chosen?

Bain case: Asian lubricants producer
New answer on May 18, 2020
2 Answers
Bhavya Jain asked on May 16, 2020

I was wondering that if the question is asking for an entry strategy for European markets, then on what basis were Turkey and Russia chosen? I understand Germany lies fully in Europe.

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Content Creator
replied on May 18, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut


This discussion can lead to a number of PdH thesis debating wether they should ot not be considered:

  • European
  • Asian
  • Both european and asian

However, this is totally irrelevant for the case. Knowing that there is disagreement about this territories, best would be to directly ask the interviewer about them.

Shall I conder these too in my analysis, or not?

And end of the issue.

Hope it helps!



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Content Creator
replied on May 17, 2020
MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi Bhavya,

There's some very interesting history behind both of your questions (and I could go on for ages about the answer).

In short, throughout history (and even today) the (seperate) questions as to whether Russia and Turkey belong to Europe are debated. There was even a time where Turkey was close to joining the EU (European Union), though those talks stalled in 2016.

Both Turkey and Russia have land in Europe.

Anything west of the Ural mountains in Russia is considered the European plate (so, Moscow, St. Petersburg, etc.). Shockingly, West Russia accounts for just under 40% of Europe's entire landmass (and 15% of its population).

Turkey has land in Europe west of the Bosphorus strait. In fact, its capital, Istanbul straddles the Bopshorus, and is half in Europe, half in Asia. Turkey has a long history of connecting with Europe. This includes being part of the Roman empire (Istanbul was named Constantinople after Emperor Constantine, and it was the capitol of the Eastern Roman Empire once rome split into two) and being part of the Central Powers in WWI (though it was known as the Ottoman Empire at the time)

In short, both Russia AND Turkey are both European AND Asian!

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Clara gave the best answer


Content Creator
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
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