Could there be potential priority ties in market growth and market profitability

Bain case: Asian lubricants producer
New answer on Aug 07, 2020
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Anonymous A asked on Aug 07, 2020

Hi, I'm having trouble understanding how we cut the tie. From the description, I feel like Turkey and Russia could be tied in market growth. Russia and Germany could be tied in market profitability.

How do we cut the tie?

Thanks!

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Ian
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replied on Aug 07, 2020
MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Great question! Luckily the answer has been provided to you in the case :)

A BCG matrix is a great way to "break ties". You need to determine the two main criteria that matter, and then put them on a box like below. The most top-right item wins :)

Market analysis BCG matrix

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Ian

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