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Ian

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1

Could there be potential priority ties in market growth and market profitability

Hi, I'm having trouble understanding how we cut the tie. From the description, I feel like Turkey and Russia could be tied in market growth. Russia and Germany could be tied in market profitability.

How do we cut the tie?

Thanks!

Hi, I'm having trouble understanding how we cut the tie. From the description, I feel like Turkey and Russia could be tied in market growth. Russia and Germany could be tied in market profitability.

How do we cut the tie?

Thanks!

1 answer

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Great question! Luckily the answer has been provided to you in the case :)

A BCG matrix is a great way to "break ties". You need to determine the two main criteria that matter, and then put them on a box like below. The most top-right item wins :)

Market analysis BCG matrix

Great question! Luckily the answer has been provided to you in the case :)

A BCG matrix is a great way to "break ties". You need to determine the two main criteria that matter, and then put them on a box like below. The most top-right item wins :)

Market analysis BCG matrix