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Could there be potential priority ties in market growth and market profitability

Bain case: Asian lubricants producer
New answer on Aug 07, 2020
1 Answer
1.2 k Views
Anonymous A asked on Aug 07, 2020

Hi, I'm having trouble understanding how we cut the tie. From the description, I feel like Turkey and Russia could be tied in market growth. Russia and Germany could be tied in market profitability.

How do we cut the tie?

Thanks!

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Ian
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Content Creator
replied on Aug 07, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Great question! Luckily the answer has been provided to you in the case :)

A BCG matrix is a great way to "break ties". You need to determine the two main criteria that matter, and then put them on a box like below. The most top-right item wins :)

Market analysis BCG matrix

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