1. Blog
  2. Consulting
  3. Interview
  4. Case Interview Examples: Your Unfair Advantage

Case Interview Examples: Your Unfair Advantage

Key Takeaways

  • Case interview examples are the most effective way to prepare for consulting interviews, because they train structured thinking, time management, and decision-making under real interview pressure.
  • Top consulting candidates stand out through systematic practice, not talent or grades, by repeatedly solving real profitability, market entry, and strategy cases.
  • Practice beats theory in case interviews, as working through dozens of case interview examples builds pattern recognition, confidence, and interview-ready performance.

47th floor, Frankfurt’s financial district. You’re sitting across from a McKinsey Partner who’s been running case interviews for more than a decade. The success rate? Just 1.2%.

“Our client is an international luxury hotel group,” he starts promptly. “Annual revenue: €280 million. The problem? The EBITDA margin has dropped from 22% to 13% within two years which means a €25.2 million decline in profit at constant revenue. 847 hotels across 31 countries are affected.”

Then he leans back and asks: “How would you approach this situation?”

You take a deep breath. The next 45 minutes will decide your future in consulting.

A few months ago, this question would have thrown you off:

  •  “Revenue analysis or cost deep-dive - where do I even start?”
  • “With 847 hotels, what type of segmentation makes sense?”
  • “Should I ask for more data or jump straight into a hypothesis?”

But today, you immediately identify a classic profitability case. Revenues vs. costs. MECE structureHypothesis-driven approach. You’ve been training for this moment for months, using the PrepLounge Case Interview Examples.

Your framework kicks in automatically: segment the cost structure, identify the largest expense drivers, benchmark against industry standards, perform a root cause analysis. This systematic approach is the result of dedicated, structured practice with PrepLounge’s Case Interview Examples.

Framework

The structure is already in your mind before you speak: Revenue analysis – 15 minutes. Cost deep-dive – 20 minutes. Synthesis & recommendation – 10 minutes. You’ve been working through dozens of Case Interview Examples for exactly this moment when even sophisticated business problems become routine, no matter the pressure.


Why Case Interview Examples Are Your Unfair Advantage

You want to break into consulting. Not just anywhere, but at McKinsey, Bain, or BCG. The fast track to an €80,000 average starting salary, international projects, and exclusive career opportunities.

The hard truth is that out of 10,000 applicants, only about 100 will make it through all interview sessions. The failure rate in the first round is at 99%.

So what sets the top 1% apart?

  • Not their IQ
  • Not their university
  • Not their grades (most candidates have stellar transcripts)

It’s their structured preparation with Case Interview Examples.

 

Land your top job with PrepLounge!
Sign up now for free and get access to our Q&A, top coaches, preparation tools and much more.

 

5 Underrated Benefits of Case Interview Examples That Help You Stand Out

5 Underrated Benefits of Case Interview Examples That Help You Stand Out

  1. You build time awareness: Consulting interviews are fast-paced, within 45 minutes you will have to solve problems that partners might work on for weeks. Case Interview Examples train you to quickly find structure, focus on what matters, and deliver a sound recommendation under pressure.
  2. You master interactive communication: A case interview isn’t a monologue. Case Interview Examples will teach you to think out loud, ask smart questions, and communicate clearly and confidently in a dialogue-driven conversation.
  3. You gain real industry insights: From FinTech and Healthcare to Industrial Goods, Case Interview Examples cover every major industry. With consistent practice, you’ll understand the key business models and start speaking with the perspective of an experienced consultant.
  4. You develop automatical structured thinking: After 50+ Cases, frameworks become second nature. Your brain starts recognizing patterns: Profitability Case → Revenue vs. Costs. Market Entry → Attractiveness vs. Capabilities. This automatic thinking helps you stay calm and focused under pressure.
  5. You grow your confidence: Every solved Case is a small win that builds your confidence. Interviewers can sense when you believe in your own approach and often decide emotionally if they see you on their team.

With PrepLounge, you won’t just practice Cases but you will experience real interview conditions through training live with partners from the community. It’s the most effective way to get ready for the real thing.

 

Check Out Our Case Library

Company case provided by Company case by
thyssenkrupp Management Consulting
tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
22.5k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
300+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Case by
PrepLounge
Hospital's ill finances
A firm managing hospitals has recently been experiencing growing pains. It has contacted our firm to ask for help.
8.3k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Operations strategy
Profitability analysis
Case by
PrepLounge
Powered Wheelchairs
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort Chairs has headquarters in Sweden with manufacturing in Sweden and sales all over Europe. The company enjoys a strong market position and is known for being a pioneer in its industry. It was recently acquired by a leading global private equity firm that is interested in driving the international growth of Comfort Chairs. Especially, the US market looks very interesting.The CEO has hired you to help him with two things:1. Determine the size and the growth of the US market for complex powered wheelchairs.2. Analyze whether entering the US market is attractive.
8.6k times solved
Difficulty: Advanced
Candidate-led
Market entry
Market sizing
Case by
PrepLounge
Cost of Capital Interview Questions for Finance
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The progression takes you from the mechanics of calculating the Weighted Average Cost of Capital (WACC) to how risk factors like Beta and Size Premiums are incorporated, and finally to the implications for company valuation.In total, working through this set in an interview would take around 30 minutes. It is well-suited for interviews in corporate finance, investment banking, or private equity. Below, you’ll find model answers for each question, along with interviewer notes on what to look for in candidate responses.
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
Expert case by
Benjamin
BCG Beginner Case: Fashion startup
Your client is a D2C (direct to customer) online fashion business in a developing country. It is a new brand, launched about 2 years ago and founded by ex-investment bankers. Their brand focuses on trendy, edgy design that is less main-stream (versus big brands like H&M, Uniqlo, Zara etc) for adult men. While they have been growing fast, they want to understand how they can further improve their sales.
400+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Case by
PrepLounge
Universal Airlines
Our client is Universal Airlines that offers regular passenger flights in economy, business & first class. They have been doing quite well and profits were strong so they build up cash reserves that they are now looking to invest. The company is thinking about investing in the MRO business (Maintenance, Repair & Overhaul) for global business jets. The client has asked us to help him size up the market.
10.8k times solved
Difficulty: Advanced
Interviewer-led
Market entry
Market sizing
Case by
PrepLounge
Make Steakhouse Great Again!
Your client is a Franchisee of a popular Steakhouse-chain in Germany. The Franchisee currently owns 2 Steakhouse-restaurants and wants you to investigate how well these perform and if there is any way for improvement?
7.8k times solved
Difficulty: Advanced
Candidate-led
Capacity change
Growth strategy
Operations strategy
Company case provided by Company case by
Bain & Company
Bain Case: BeautyCo – Where Did the Profits Go?
Our client BeautyCo is a large European perfumery company with 500 shops across Europe. However, BeautyCo has been struggling with a decrease in profitability for some time and would like to work with us to understand what the causes and possible actions could be. Therefore, as a first step the client wants us to identify the cause of the profitability issues.
61.3k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
Case by
PrepLounge
PE Portfolio Strategy
We are a private equity firm operating primarily in the automotive industry. We would like you to figure out whether we should increase our portfolio in the sensor market or not.We would like you to do a profit/margin growth potential analysis and tell us how we can add value to this company given the other companies in our portfolio.
9.4k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Profitability analysis
Case by
PrepLounge
Bus maintenance
Your client, BusCo, is a passenger bus company in Uganda, Africa. Due to the poor road conditions, maintenance plays a very important role in the reliability and quality of BusCo’s services.BusCo outsourced all of its bus maintenance operations to MaintainCo in the last years. However, especially last year, BusCo was very disappointed with the maintenance provided. The bad service caused delays in service as well as trip cancellations.Now BusCo is considering doing its maintenance in-house. However, an investment amortization period of 4 years or less is required.The CEO wants to know from you if they should pursue the in-house maintenance strategy next year?
18.1k times solved
Difficulty: Beginner
Candidate-led
Operations strategy
Profitability analysis
Expert case by
Benjamin
Revolut Mock Interview: Strategy & Operations
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base growing 20-30% per year. Our apps have also been highly rated in the various app stores - be it GooglePlay or on the Apple store.Revolut's current customer strategy is to segment customers based on their subscription tiers/plans. Standard: FreePlus: $3.99/mthPremium: $7.99/mthMetal: $14.99/mthUltra: Ultra $55/mthKey differentiation between the plans are in the pricing and features. Namely, the more expensive tiers like Metal and Ultra have additional features such as personalized and premium card design, free access to lifestyle apps (e.g. Financial Times, Class Pass etc), better FX rates and priority customer support.It's great that Revolut has been expanding rapidly, but we are starting to see some stresses on our existing operations and processes. One key area of concern is in customer service, our satisfaction scores have started to trend down and call center headcounts and costs have been increasing in recent years, but we are struggling to handle the load of incoming requests and tickets.You have been tasked to lead a project to solve this problem without ballooning costs. 
500+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
600+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Company case provided by Company case by
SET Management Consulting
SET Case: Your own Management Consultancy
As one of three management consultants with many years of experience, you have SET yourself the goal of founding your own management consultancy. The topics, contents and solution offering with which you can advise and support potential customers are clear. The legal company is already founded and registered in the commercial register. Now you must pitch your business plan to the banks to get the necessary start-up financing!Especially the banks are interested in the underlying rationale of the SET Management Consulting business model. Your goal is to think of relevant financial KPIs and be prepared to explain the underlying revenue and cost streams in more detail.With that, you have following assumptions in your business plan:10 consultants in total (including yourself)Average yearly salary per consultant 100.000 € (fixed)Average hourly rate as minimum pricing point that clients are willing to pay 250 €Founding costs (e.g., legal fees etc.) 20.000 €High-end IT equipment per consultant as invest 4.800 € (useful life 2 years)No office in the start-up phaseWebsite + SEO 40.000 €Expected employer’s contribution to base pay salary 20 %Financing requirement EUR 300.000, expected interest rate 3% p.a.The assumed utilization for the start-up phase can be taken from the assumption illustration (See exhibits)
13.4k times solved
Difficulty: Beginner
Interviewer-led
Market entry
Profitability analysis
Case by
PrepLounge
McKinsey Case: Digital & Vegan Restaurant Franchise
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, called “VegDigi”. VegDigi has just 3 corporate restaurants in Vienna and no franchisees, yet, but their business model is considered innovative for a restaurant industry, and is based on 3 pillars:Proprietary IT system – VegDigi’s team has developed their own IT system (which manages all restaurant processes – from cashier desk and employee schedules to inventory management and delivery).Innovative vegan menu – VegDigi offers fresh, whole-foods vegan menu, which differentiates itself from the rest of the fast food offering in taste and quality. VegDigi puts a lot of focus on its foods being healthy.Transparent business practices and processes – VegDigi prouds itself to be a transparent business, meaning they publish all their data and talk about their success and failures openly online.Our client has engaged us to help them to determine whether or not to make an investment into the VegDigi.
25.6k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Pricing
Valuation
Case by
PrepLounge
Golf balls
You’re a consultant based in Germany who is currently en route to a client in France who sells golf balls. You’re thinking about the client trying to figure out how large the market is for golf balls in France in terms of number of balls purchased each year.
6.5k times solved
Difficulty: Beginner
Candidate-led
Market sizing
Company case provided by Company case by
Mercedes-Benz Management Consulting
MBMC Case: Software-Revolution im Automobilsektor
Ein Automobilhersteller hat zu einer Strategiekonferenz mit dem Vorstand eingeladen. Es soll die zukünftige Positionierung des Unternehmens diskutiert werden. Sie sind als Speaker in der Konferenz eingeplant und sollen einige Fragestellungen beantworten, die Sie vom Vorstand erhalten haben.Grundsätzlich kommt es dem Unternehmen darauf an, mit der strategischen Ausrichtung einen mittel- bis langfristigen Wettbewerbsvorteil auf dem Markt zu erlangen.
7.7k times solved
Difficulty: Intermediate
Interviewer-led
New product
Profitability analysis
Expert case by
Gaelle
Facilities in a restroom
A restaurant owner is currently setting up a new restaurant and making some basic decisions on how to fit it out. Today he’s deciding on facilities in restrooms for customers to dry their hands. He has 3 options: Paper towels, Roller towels, and Hot Air dryers. What should he consider in his decision-making process?
700+ times solved
Difficulty: Intermediate
Candidate-led
Valuation
Case by
PrepLounge
Staubige Wälzer
Dein Klient ist der Vorstand des großen deutschen Lehrmaterialverlags Bego. Er stellt Dir zunächst Daten bereit, zu denen er ein paar Fragen hat.
4.8k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Mergers & Acquisition
Organizational behavior
Profitability analysis


Real-World Case Examples

RWE Consulting Case: Floating Wind in Japan (Level: Beginner)

The situation:

An energy company is exploring whether to invest in floating wind farms in Japan. Your task: analyze market size, growth potential, profitability, and the competitive landscape.

Why this case is great for beginners:

At first glance, it seems technical and comprehensive but it actually trains one of the most fundamental consulting skillsevaluating markets systematically. You’ll learn the golden frameworks:

  • Market Attractiveness: Size, Growth, Profitability
  • Competitive Landscape: Players, Market Share, Barriers
  • Company Capabilities: Resources, Experience, Strategic Fit

What it really teaches you:

How to make structured assumptions with incomplete data. This is the key difference between consultants and other business professionals, and between beginners and experienced candidates.

Typical pitfall:

Getting lost in technical details instead of focusing on the business logic.

Want to Try This Case Yourself?

Case by
PrepLounge
RWE Consulting Case: Floating Wind in Japan
RWE is an international renewables company with a proud heritage of more than 125 years in the energy business. Recently, during the Capital Markets Day in 2023, RWE’s CEO renewed the company’s 2030 vision of being a global leader in green energy. To achieve this, additional substantial investments in clean technologies are planned, allowing for a total capacity of more than 30 GW to be added until then.Against this background, RWE is constantly scanning for attractive investment opportunities in core and new markets with a focus on renewable energy sources like offshore or onshore wind as well as photovoltaics. After winning an offshore wind project on the Japanese West Coast, let us assume, for the context of this case study, that RWE is now actively exploring additional opportunities in Japan. The RWE Consulting team was asked to evaluate the attractiveness of the Japanese market and find suitable additional investment opportunities with special interest in the new technology of floating offshore wind. Specifically, your job as a consultant is to provide a “Go or No-Go” recommendation on whether to invest in floating wind in Japan.
31.2k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Market entry
Market sizing
Profitability analysis

 

Bain Case: Transforming a Family Winery (Level: Advanced)

The situation:

A traditional winery is facing declining sales, even though demand for premium wines is rising. Your task: develop growth strategies that combine tradition and innovation.

Why this is the ideal Case for advanced candidates:

This case pushes you to think strategically as cutting costs won’t be enough. You need to identify real growth opportunities that create lasting value.

What you’ll learn:

You’ll practice going beyond the “cut costs, increase revenue” basics and learn how to craft sustainable strategies. Where does long-term value come from? Which measures are quick fixes, and which are driving sustainable transformation? How do you balance competing stakeholder interests?
It’s a masterclass in training a key skill for senior consultants: distinguishing between operational quick wins and strategic change.

Common pitfall:

Jumping into tactics too early without clarifying the strategic positioning.

Ready to Take On The Challenge?

Company case provided by Company case by
Bain & Company
Bain Case: Old Winery
You have inherited the “Old Winery” from your grandfather, a winery that has been family-owned for five generations and can be dated back to the 16th century.Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in a conventional way, i.e. they are not organically farmed and certified. The vine stocks are in a good condition regarding age and care. Overall, the only ¼ of the harvest is made into wine by the winery itself; the rest is sold.Your grandfather never wanted to change the image of the winery and left the managerial and administrative task to a young and energetic wine-maker. Due to the not so well-known brand, the demand for the “Old Winery” wine is currently rather low.You do not intent to run the winery operatively, given your limited knowledge of winemaking, but find the idea of owning a winery exciting.
143.3k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Market sizing
Mergers & Acquisition

 

BCG Platinion Case: Digital Transformation (Level: Expert)

The situation:

A global corporation needs to completely modernize its IT architecture. Your job is to define priorities, allocate the budget, and manage the change process.

Why it’s perfect for experts:

This case simulates maximum complexity, i.e. multiple stakeholders, conflicting goals, and massive investments. Digitalization isn’t a side project anymore; it’s business-critical. You’ll need to create clarity and structure amid a maze of technologies, processes, and opinions.

What you’ll learn:

You’ll train the skills real partners use daily: simplifying complexity, making tough decisions and setting clear priorities even when there’s no perfect answer.

Common pitfall:

Getting lost in technical buzzwords instead of focusing on strategic priorities.

Let's Get Started

Company case provided by Company case by
BCG Platinion
BCG Platinion Case: Digital transformation of an entire corporation
The CIO of a major insurance company needs your support to renew the company's IT landscape as a starting point for their digital transformation.The IT landscape of the client is highly fragmented and integrated. Most IT applications are "legacy" monolithic custom developments (running on Mainframe) and are hosted on-premise.There are issues with stability and scalability of applications plus IT costs are ever increasing "Time-to-market" to release new functionalities is too high, due to constraints of current architecture.You are asked to quickly assess the status quo, identify main areas of intervention and measures to address the pain points and renew the IT landscape. Note: This case is interviewer-led. The cases in our interviews are more candidate-led. In this case, you take the lead and manage the entire case from start to finish. So be prepared for this when you apply to us.
23.3k times solved
Difficulty: Advanced
Interviewer-led
Digital transformation
Market analysis
Operations strategy

 

Your Path to the Top 1%

Reading Cases isn’t enough. Successful candidates excel through systematic training.

Time-pressure training:

  • 45 minutes per case, with no extensions
  • Develop frameworks quickly and logically
  • Summarize recommendations clearly
  • Handle mental math under pressure

Partner rotation:

  • Different personalities mean different interview styles
  • Unpredictable reactions build flexibility
  • Live interactions simulate real interviews
  • Get feedback from multiple perspectives

Structured feedback:

  • Identify clear weaknesses instead of giving vague impressions
  • Track your improvement in framework speed and clarity
  • Spot blind spots in communication
  • Track your progress week by week

 

Key Takeaways

Anyone aiming for a career in consulting needs to understand the 1% reality. Out of roughly 10,000 applicants at McKinsey, Bain, or BCG, only about 100 candidates make it through the entire selection process. Success is rarely about raw talent alone. It comes from dedicated preparation with Case Interview Examples and consistent practice under realistic interview conditions.

Practice beats theory. Framework knowledge on its own tends to break down under interview pressure. Candidates who have solved dozens of profitability cases immediately recognize the underlying patterns, while those who have repeatedly applied market entry frameworks instinctively structure their analysis around market attractiveness and company capabilities. This level of confidence cannot be learned from books. It only develops through hands-on practice.

This is where many candidates fall short. Working through a few isolated cases or watching YouTube videos is not enough. What successful candidates need is a combination of structured training, a live practice community, and expert feedback. PrepLounge brings all of these elements together in one platform, offering more than 180 cases, access to over 500,000 practice partners, guidance from ex-MBB coaches, and measurable progress tracking.

With systematic training using Case Interview Examples, the difference becomes clear. What once felt stressful turns into routine, complex case interviews become manageable, and structured thinking comes naturally. This is how candidates move into the top 1% and walk into interviews truly prepared.

 

Most Asked Questions About Case Examples

Case Interview Examples train exactly what matters in consulting interviewstime sensitivitystructured communication, and analytical thinking under pressure. You learn how to quickly develop a clear structure, gain exposure to different industries, and build an intuitive understanding of frameworks and recurring patterns. With every successfully solved case, your confidence grows, and interviewers can sense that immediately.

Success comes from systematic practice under realistic interview conditions. Work through cases with a fixed time limit, practice with live partners, and seek specific feedback on structure, communication, and prioritization. This helps you build routine and turn stress into confidence, just like the top 1%.

Case Interview Examples on PrepLounge cover the core case types that also appear in real interviews, including profitabilitymarket entrygrowth, and digital transformation. Over time, you will recognize the recurring patterns behind these case types and apply them confidently in new contexts.

Beginner cases such as the RWE Floating Wind Case teach the fundamentals of consulting, including how to assess markets systematically and structure problems using clear frameworks. Intermediate cases like the Bain winery transformation case strengthen strategic thinking and the ability to develop real growth optionsExpert cases such as the BCG Platinion digital transformation case simulate maximum complexity, with multiple stakeholders, conflicting objectives, and large investments. This is how you learn to create structure and set priorities even in highly complex situations.

Continue to Learn

Case Interview 2025 – The Ultimate Guide for Success
Case Interview 2025 – The Ultimate Guide for Success
Oct 28, 2025
20 min
Find out what a case interview is and how you can prepare best for your dream consulting job.
View article
The Ultimate Guide to MBB: McKinsey, BCG, and Bain
The Ultimate Guide to MBB: McKinsey, BCG, and Bain
Oct 21, 2025
8 min
Find everything you need to know about McKinsey, BCG, and Bain — from their history to insider tips
View article
Case Interview Coaching
Case Interview Coaching: How to Make the Most out of Your Coaching
Apr 30, 2024
8 min
Why case interview coaching is important and how you can make the most out of your coaching sessions
View article