Übe mit Fragen-Sets zum Thema Preisgestaltung
Beliebte Case-Kategorien
Fast Food Pricing
Our client is a global fast-food restaurant that offers a wide range of breakfast and rest of day products including burgers, salads, fries, and beverages, and offers combo bundles. Over the last ~5 years in the US, our client has seen a relatively flat guest count, but a decline in profitability. They have launched severallarge national advertising campaigns focused on highlighting their "value" products which have not turned around profits the way they had hoped. The head of the US business has asked us to help him understand why gross margin is decreasing, and specifically to take a look at his menu's pricing.Is there an issue with the menu pricing structure? If so, what would you recommend to restructure the pricing?What is the overall implications to volume and gross margin with a revised pricing structure?
McKinsey Case: Digital & Vegan Restaurant Franchise
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, called “VegDigi”. VegDigi has just 3 corporate restaurants in Vienna and no franchisees, yet, but their business model is considered innovative for a restaurant industry, and is based on 3 pillars:Proprietary IT system – VegDigi’s team has developed their own IT system (which manages all restaurant processes – from cashier desk and employee schedules to inventory management and delivery).Innovative vegan menu – VegDigi offers fresh, whole-foods vegan menu, which differentiates itself from the rest of the fast food offering in taste and quality. VegDigi puts a lot of focus on its foods being healthy.Transparent business practices and processes – VegDigi prouds itself to be a transparent business, meaning they publish all their data and talk about their success and failures openly online.Our client has engaged us to help them to determine whether or not to make an investment into the VegDigi.
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VISO
Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit card business. The supermarket’s credit cards do NOT have an annual fee. Your client wants to know how they should react to this new competitor.
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Bankumschläge
Der Klient ist Customlope, Marktführer bei der Produktion sicherer Briefumschläge in den USA. Diese Umschläge werden von Banken für spezifische Transaktionen wie Einzahlungen von Geld, hohe Transaktionswerte etc. genutzt.Eine neue digitale Technologie, welche eine Abnahme der verkauften Einheiten im Markt um 25% verursachen wird, soll nächstes Jahr an den Markt gebracht werden.Unser Klient möchte seinen aktuellen Gewinn mit dem derzeitigen Equipment halten (ohne in die neue Technologie zu investieren).Wie kannst Du ihm helfen?
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