Hi, what’s best way to handle the “Where would you find this info?” Question in the Case interview? both BCG and Bain mock interviews included that one on matters of the bakery business or coffee shops.
Google and industry reports (such as from TNT Gallup or Hoovers) is one answer. What else given the time constraint? The interviewer would say you have only 2h to complete the study so polling customers may not work.
Thank you very much!