Hi there, I would start by asking some general questions to have a better feeling on the case: 1) Does our client provides this new service elsewhere? If not, does our client already has the cap... (mehr)
Hello Mateusz, By "mathemathically", you mean they asked you for a specific formula ? If yes, I would approach it this way: 1. Define the demand: define the number of mobile phones on the mark... (mehr)
Hi Anonymous, As mentioned earlier, there are many different ways one can approach this problem. I typically approach this following way: 1. What is the total demand for gas stations? 2. What... (mehr)
One proposed approach 1. Define when the humanity began, how long ago. 2. Divide the period between when the humanity began until today in more periods based on the total population, assuming e... (mehr)
Martin, An approach I have used in the past is to make an assumption as to what portion of a complete businesses sales are for the household channels, and then size the non-residential portion acc... (mehr)
Hi, here's how I would approach it - Define the geographic area to be covered [the whole world? the U.S.? NYC? Manhattan?...for this example I'll use Manhattan] - Population living there [~ 1... (mehr)
There is a MECE answer provided to this by Nuno if market sizing is part of a market entry case. I believe this question is straight at market sizing, so i will provide my thoughts to this. I a... (mehr)
Hi Marilena, good question. I would always structure such a case completely top down. E.g. in your case, start with the population, then % of people needing glasses, % of those in reach of your... (mehr)
I would split the population of 7b in people who have access and who do not have access to honey. Then for the ones that have access I would split them into the ones who eat honey as it is (e.g. sp... (mehr)
Hi Anonymous, there may be several reasons for that; some of them, in order of frequency, are: Your structure is not complete enough – you are just using not MECE/ not complete structure... (mehr)
Hi there, Interesting case, let me give you my 2cents: Preliminary questions: - By market sizing are we focusing on volume or $? - How big is the Pop. in Country X? - Is there any speci... (mehr)
I like your approach, but I would definitely also include additional cellphone chargers that are going to be sold because the old one broke or got lost (approximately maybe 10% of sold cellphones?)
Hi, hope it helps. I will address the problem this way: - N° of tourists daily * % of them visiting Tour Eiffel * 365 - N° of tourists daily = n° of incoming flights * % of tourists each fli... (mehr)
No expert by any means but this seems like a "fun" problem. I would solve it by doing: 1) If survival rate is 50% in 5 years I assume that per year there is a 10% ppl dying from it. 2) If in... (mehr)
Hi, I would estimate this way. I hope it helps. - (N° of residents * % residents no driving license * % residents no car * % residents no public transport) * N° drive over year / AVG N° of passag... (mehr)
Hi Franziska, I'd try the following: 1. The population served by a particular airport (if there are several airports in an area, also assume an airport's share) 2. Based on personal experienc... (mehr)
Hey Philip, There are for sure several ways of estimating that number, but a quick top down approach can be resumed in 3 steps 1. Estimate the total population of the US: ~300M (I guess it's alrea... (mehr)
This is how I solved it. Clarifying questions: Does industry wide sale of lipstick mean # units sold or $ value of the units sold? Are we interested in just the market size or the number of... (mehr)
[Pop Germany] * [% adult] * [% drivers license] * [% afford car] * [% owns car] * [% with internet connection] * [% aware of car sharing] * [% OK to share car] * [% actually does it] * [# of times sha... (mehr)
Interesting question. If we want to estimate the number of elevators in Germany it is necessary to start by asking what type of elevator are we talking about (electrical, mechanical, a particular m... (mehr)
