Position's Name Issue

Question

Dear All,

I am a Business Development person working at a fast-growing industrial startup. We have 100+ employees at the moment and my CEO would like to deliver strategy function to me. I am curious about how to name properly my new role. It would encompass the below responsibilities.

1. Expansion to new (international) markets (client-facing work, exhibitions).

2. Relations with clients, partners, and suppliers. (incl. strategic partnerships).

3. Conducting strategic initiatives (sustainability best practices, customer satisfaction policy), customer retention initiative).

4. Supply Chain (develop and control over brand new delivery scheme).

5. Company growth strategy and Business expansion plan creation; control on their implementation throughout the company.

6. Creation of the training program for personnel.

7. Product line revision (with the possibility to remove something).

There are no financial responsibilities, no M&A things, so, to my taste, it is not Corp Dev. But, there is clearly Strategy. Would it be correct to call my position Strategy and Business Development? Or simply Strategy and Development?

What about Business Development & (Strategic) Initiatives?

Many thanks in advance!

Answer 1

Hi there,

I think these all work…but, ultimately you should ask the person putting you in this position!

Answer 2

Hi,
I would go for “go-to-market manager”

Best,
Antonello

Answer 3

Hi there,

‘Strategy and Business Development' is perhaps the most all-encompassing one. Since this is a start-up your role is likely to change as the company grows, so it's better to go for something wider.

Best,

Cristian

Answer 4

you have a nice “problem” to have, I would recommend to call it in the way that can allow you to grow in the future :-) For example you would like to move to CCO role, then call it related to “Business development”, if you think more about Strategic role, then call it something like “Head of global strategy”..

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Answer 5

This is mostly business development, with a touch on strategic initiatives and on operations, but my guess it that other people will have a more proeminent operations responsibilidade.

Just Business Development, or your suggestion (as you have more than BD) seems to be adequate.