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Q: Business model and customer needs

What is the current business model and who are the competitors and survey on the customer needs if done any ?

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Ian
Coach
am 2. Juli 2020
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Sorry?

The case very explicitly states the the business model as such:

"The interviewee should understand here that the core product of online marketplaces is connecting demand and supply and thus generating fee revenues. In addition, he or she should also find out that almost all online business models generate revenues with online advertising."

Furthermore, you do not need to know competitors + customer needs:

Remember, in a case you need to focus on what matters. Again, the case explicity states in the case prompt:

"The market environment has already been examined in detail – competitors, new entrants, customer needs, etc."

"As a result, you are asked to identify growth areas and to quantify the potential sales uplift for the management."

This is very straightforward! They've literally told you "don't worry about competitors/customer needs...please focus on growth areas + sales uplift"

am 2. Dez. 2024
Is it a common thing in cases that if something is stated to be done already that it is not really relevant? Like competition and customer in this case?

I am asking because my initial take was to think, because these things were done already, we have data on them and should build on them to approach this case.
Clara
Coach
am 6. Juli 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello Anamica, are you sure this is the right case?

I am asking since your questions are indeed quite clearly stated in the case :) 

Best, 

Clara

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