Hi ALL,
Could you please help me with these 2 questions:
1. What are the possible reasons for a low sales growth rate?
2. What framework should I use when answering the question?
Kind Regards
Hi ALL,
Could you please help me with these 2 questions:
1. What are the possible reasons for a low sales growth rate?
2. What framework should I use when answering the question?
Kind Regards
For the framework, I'll apply the three 3 C's of Marketing and look at them through the prism of economic and non-economic factors -
Customer - Economic : Low disposable incomes, high unemployment leading to a move to cheaper alternatives or maybe a reduction in the use of the product if its a discretionary item. Also Change in customer preferences leading to an industry-wide slump, the emergence of substitutes should be looked at.
Company - Focus on other areas of business, reduction int he marketing spend, increasing costs making the products expensive, quality of the products deteriorating
Competitor - competitors reducing their prices, spending more on marketing, making better products, using newer channels, promotions to take away our growth
Hope you find it somewhat useful.
Hi!
It depends very much on the industry. In some cases (Growth strategy) I will use a broad structure, in others (e.g. “how to increase the excessive luggage revenues for an Airline”) I will use P, Q and the Process. Here is the broad structure that you can adapt to your industry:
Analyze the market:
Analyze the competitors:
Analyze our company:
How to increase revenues:
Best!