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Anonym A

am 8. Aug. 2019

Global

Feedback on issue true for a market entry-type case

Hey Everyone,
I would like some feedback on the following approach to a market entry type case. What do you think? Is it structured enough and comprehensively exhaustive?
Of course, this is just a skeleton and not a rigid structure.

market entry issue tree Thank you!

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Vlad

Coach

am 9. Aug. 2019

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

It's hard to answer your question without knowing the following information:

The measurable objective of the case
The context of the case
Any other questions that will remove ambiguity (e.g. entry mode)

In other words - a lot in your structure will depend on the clarifying questions.

For example, you need to understand at the beginning of the case what are the entry options. E.g. if you have money to acquire someone, very early you should be looking for concentrated markets and big players to acquire. If the company plans to enter organically - you should be looking at fragmented markets.

Best!