Concept for setting up a microinsurance

Hi there

I would suggest a simple framework around Goals, Desirability, Viability and Feasibility

This sounds like a new business / project launch.

The primary goal is brand / reputation uplift, I would make an assumption that business viability is still a goal, albeit a secondary one (e.g. we can trade off profits for brand, but not everything)

Desirability - is about whether users want this service. I would list some ideas of microinsurance that this segment might want. Maybe income insurance, business insurance, health insurance? Select one to go deep on.

Viability - this is then typical strategy consulting stuff. Market size, growth rate, competition, estimated unit price possible, cost to serve. Here is where you can add the "finance" stuff about insurance - which I imagine is revenue = insurance premiums; payout costs = probability of payout x size of payout

Feasibility - what do you need to make this happen? Is it digital only or physical? Does it require a sales team, partnerships, regulatory hurdles?

Hope this helps! Let me know if you want to chat through further!