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Fast Food Pricing
Our client is a global fast-food restaurant that offers a wide range of breakfast and rest of day products including burgers, salads, fries, and beverages, and offers combo bundles. Over the last ~5 years in the US, our client has seen a relatively flat guest count, but a decline in profitability.
They have launched several
large national advertising campaigns focused on highlighting their "value" products which have not turned around profits the way they had hoped. The head of the US business has asked us to help him understand why gross margin is decreasing, and specifically to take a look at his menu's pricing.
- Is there an issue with the menu pricing structure? If so, what would you recommend to restructure the pricing?
- What is the overall implications to volume and gross margin with a revised pricing structure?
McKinsey Case: Digital & Vegan Restaurant Franchise
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, called “VegDigi”. VegDigi has just 3 corporate restaurants in Vienna and no franchisees, yet, but their business model is considered innovative for a restaurant industry, and is based on 3 pillars:
- Proprietary IT system – VegDigi’s team has developed their own IT system (which manages all restaurant processes – from cashier desk and employee schedules to inventory management and delivery).
- Innovative vegan menu – VegDigi offers fresh, whole-foods vegan menu, which differentiates itself from the rest of the fast food offering in taste and quality. VegDigi puts a lot of focus on its foods being healthy.
- Transparent business practices and processes – VegDigi prouds itself to be a transparent business, meaning they publish all their data and talk about their success and failures openly online.
Our client has engaged us to help them to determine whether or not to make an investment into the VegDigi.
VISO
Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit card business. The supermarket’s credit cards do NOT have an annual fee. Your client wants to know how they should react to this new competitor.
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Travel Destination
Your client is the government of a region in southern Spain. Situated in this region are the country’s main tourist locations, mostly beaches.
The government is not satisfied with the revenues of the tourism sector. They have contacted our company to find a solution for this problem.
Bookl
Your client, Bookl, is a publishing company with stable sales in terms of both volume and price.
Its distribution warehouse is reaching maximum capacity. This has lowered its service quality.
The head of Bookl’s distribution department wants to extend the warehouse. The extension will cost $15 m and will NOT increase the company’s revenues.
The CEO wants your company to determine whether the investment is necessary.
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