SugarGums

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The candidate should think about a structure first and explain this to the interviewer before starting to make assumptions.

When the structure is clear, the candidate can start estimating by making his own assumptions without help from the interviewer.

We can make the following assumptions for our analysis:

• UK population is 80 m.
• The heavy user group is between 10-20 years old and represents 20% of the total population. Each user consumes 1 pack of gum per week.
• The remaining population of 80% consumes 1 pack of gum per month.
• The estimated price of a pack of gum is $0.80.