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Anonymous A

on May 13, 2021

Global

Uber - How would you increase # of drivers?

Friend of mine got this case question in his first MBB round and I was wondering what's the best approach

Tks!

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Top answer

Ian

Coach

on May 13, 2021

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?

Hint: Do you think this makes more sense top-down or bottom up?

General Tips

Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.

For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of a similar industry? Then break it down that way.

1 comment

Anonymous

on May 14, 2021

tks - it is not a ms question, rather a discussion on how uber can do to increase the number of drivers - which could include rewarding top performers, setting up auto finance products, etc.

Clara

Coach

on May 13, 2021

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

On a funny note, recently I had a interview with Uber Strategy and the case (written one) they made me was not very different form this :)

For this one in particular, I would try to break it down into the drivers that may attract drivers, and deep dive on them. For isntance:

Flexibility
Salary per hour
Advantages vs. other platforms where they can do hourly freelance jobs
etc

Hope it helps!

Cheers,

Clara

1 comment

Anonymous A

on May 14, 2021

tks - i think the discussion evolved into something more practical - which could include rewarding top performers, setting up auto finance products, etc.

Antonello

Coach

on May 13, 2021

McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:

https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-windows-in-seattle-4965
https://www.preplounge.com/en/consulting-forum/market-sizing-milk-consumption-5087
https://www.preplounge.com/en/consulting-forum/how-would-you-calculate-the-value-of-a-cow-4982
https://www.preplounge.com/en/consulting-forum/estimate-number-of-traffic-lights-in-a-london-5692

Hope it helps,
Antonello

1 comment

Anonymous A

on May 14, 2021

tks - it is not a ms question, rather a discussion on how uber can do to increase the number of drivers - which could include rewarding top performers, setting up auto finance products, etc.