Is it fair to assume commodity products like food, personal care or smartphones are accessible and affordable to majority of the population in a country for market sizing calculations, so you don't need to segment by age group or income level? You can assume 20-30% don't have access or can't afford it but the rest can?
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Hi there,
If you're doing this, then what will you segment by? I'm a bit confused by your approach and highly recommend that you stick to segmenting by age/income for "commodity" products (by the way, personal care and smartphones are not commodity products)
In this case, perhaps you should segment the products instead, like types, quality, or frequency of use/buy in a week/month?
No, you still need to segement. Not every age group will consume a commodity product e.g. coffee <-> children
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