Hi all,
Will Deloitte Customer and Marketing Consulting ask the normal strategy case interview or will they have case interviews more towards customer and marketing? If yes, what are those cases like and what type of framework are normally used?
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Hi,
The interviews are less structured and you should expect anything.
The overall approaches should be the same, but I recommend brushing up the key concepts important in marketing:
1) Analyzing the situation
- Customers
- Company
- Collaborators
- Competition
- Context
2) Developing the marketing strategy
Product
- Existing product - add / delete features
- Product line - trade down / trade up / horizontal
- New product - differentiation from competitors / new target customer
- Creating the new market - build primary / secondary demand
Place
- Go-to-market strategy
- Demands & channel design/management
- Balance of conflict & cooperation
Pricing
- Price Sensitivity of Customers
- Economic value / perceived value / willingness to pay
- Competitors pricing
- Costs + desired margins
- Price Customization
Promotion
- Target Market
- Mission (objective of communication)
- Message
- Media
- Money: Marketing spend
- Measurement: Investment & ROI
Best!
It depends on the interviewer. If she's a former MBB/tier2 consultants it's likely she's going to assess you with a standard business case. Otherwise, a marketing case will be more likely.
Best,
Antonello
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