Case Interview Question for Deloitte Canada Customer and Marketing

Question

Hi all,

Will Deloitte Customer and Marketing Consulting ask the normal strategy case interview or will they have case interviews more towards customer and marketing? If yes, what are those cases like and what type of framework are normally used?

Answer 1

Hi,

The interviews are less structured and you should expect anything.

The overall approaches should be the same, but I recommend brushing up the key concepts important in marketing:

1) Analyzing the situation

Customers
Company
Collaborators
Competition
Context

2) Developing the marketing strategy

Product

Existing product - add / delete features
Product line - trade down / trade up / horizontal
New product - differentiation from competitors / new target customer
Creating the new market - build primary / secondary demand

Place

Go-to-market strategy
Demands & channel design/management
Balance of conflict & cooperation

Pricing

Price Sensitivity of Customers
Economic value / perceived value / willingness to pay
Competitors pricing
Costs + desired margins
Price Customization

Promotion

Target Market
Mission (objective of communication)
Message
Media
Money: Marketing spend
Measurement: Investment & ROI

Best!

Answer 2

It depends on the interviewer. If she's a former MBB/tier2 consultants it's likely she's going to assess you with a standard business case. Otherwise, a marketing case will be more likely.

Best,
Antonello