Hi there, I would start by asking some general questions to have a better feeling on the case: 1) Does our client provides this new service elsewhere? If not, does our client already has the cap... (more)
Hi Anonymous, As mentioned earlier, there are many different ways one can approach this problem. I typically approach this following way: 1. What is the total demand for gas stations? 2. What... (more)
Hello Mateusz, By "mathemathically", you mean they asked you for a specific formula ? If yes, I would approach it this way: 1. Define the demand: define the number of mobile phones on the mark... (more)
Hi, here's how I would approach it - Define the geographic area to be covered [the whole world? the U.S.? NYC? Manhattan?...for this example I'll use Manhattan] - Population living there [~ 1... (more)
Hi there, Interesting case, let me give you my 2cents: Preliminary questions: - By market sizing are we focusing on volume or $? - How big is the Pop. in Country X? - Is there any speci... (more)
One proposed approach 1. Define when the humanity began, how long ago. 2. Divide the period between when the humanity began until today in more periods based on the total population, assuming e... (more)
Hi Elisey, I would personally not recommend to use a single framework for all the so-called business situations (M&A, Entry, New product, Operations etc). Although this would help to more easil... (more)
While I agree with the demand side approach outlined by Bruno, for me the answer suggested would not meet the bar as it is missing entire segments of market: - hotels (this would make it a pass)... (more)
Martin, An approach I have used in the past is to make an assumption as to what portion of a complete businesses sales are for the household channels, and then size the non-residential portion acc... (more)
There is a MECE answer provided to this by Nuno if market sizing is part of a market entry case. I believe this question is straight at market sizing, so i will provide my thoughts to this. I a... (more)
This is how I solved it. Clarifying questions: Does industry wide sale of lipstick mean # units sold or $ value of the units sold? Are we interested in just the market size or the number of... (more)
Hi Marilena, good question. I would always structure such a case completely top down. E.g. in your case, start with the population, then % of people needing glasses, % of those in reach of your... (more)
Hey Philip, There are for sure several ways of estimating that number, but a quick top down approach can be resumed in 3 steps 1. Estimate the total population of the US: ~300M (I guess it's alrea... (more)
Hi Anonymous, there may be several reasons for that; some of them, in order of frequency, are: Your structure is not complete enough – you are just using not MECE/ not complete structure... (more)
Hi, I would try to make an estimation from demand side: We cant split market value into two components: $ spent by citizens of given country and $ spent by people from abroad. I think that we... (more)
Hey anonymous, Start by clarifying for what are potatoes used for. I'm assuming it's only for fries (but don't exactly know the full menu of McDonalds in the US). I would divide this problem int... (more)
Hi, I would estimate this way. I hope it helps. - (N° of residents * % residents no driving license * % residents no car * % residents no public transport) * N° drive over year / AVG N° of passag... (more)
The number of hairdressers depends on three main factors: # of haircuts done per year, time spent per haircut and capacity of each hairdresser. Number of haircuts: Number of haircuts depends on US... (more)
I would split the population of 7b in people who have access and who do not have access to honey. Then for the ones that have access I would split them into the ones who eat honey as it is (e.g. sp... (more)
Using the replacement-framework: Goal: #laptops sold / year #laptops = (laptop/person) * (total amount of people) = 0.5 laptops per person (tables and desktop are solid substitutes)... (more)
