Hi there, I would start by asking some general questions to have a better feeling on the case: 1) Does our client provides this new service elsewhere? If not, does our client already has the cap... (more)
Hi Anonymous, As mentioned earlier, there are many different ways one can approach this problem. I typically approach this following way: 1. What is the total demand for gas stations? 2. What... (more)
Hi there, Interesting case, let me give you my 2cents: Preliminary questions: - By market sizing are we focusing on volume or $? - How big is the Pop. in Country X? - Is there any speci... (more)
Hi Elisey, I would personally not recommend to use a single framework for all the so-called business situations (M&A, Entry, New product, Operations etc). Although this would help to more easil... (more)
While I agree with the demand side approach outlined by Bruno, for me the answer suggested would not meet the bar as it is missing entire segments of market: - hotels (this would make it a pass)... (more)
Hello Mateusz, By "mathemathically", you mean they asked you for a specific formula ? If yes, I would approach it this way: 1. Define the demand: define the number of mobile phones on the mark... (more)
Hi, here's how I would approach it - Define the geographic area to be covered [the whole world? the U.S.? NYC? Manhattan?...for this example I'll use Manhattan] - Population living there [~ 1... (more)
[Pop US] * [% Female] * [% use makeup] * [% use lipstick] * [# of lipsticks they own] * [1/avg lifetime before finished or stop using] * [$ per lipstick] E.g. 300m people * 50% female * about 6... (more)
Hey anonymous, Start by clarifying for what are potatoes used for. I'm assuming it's only for fries (but don't exactly know the full menu of McDonalds in the US). I would divide this problem int... (more)
One proposed approach 1. Define when the humanity began, how long ago. 2. Divide the period between when the humanity began until today in more periods based on the total population, assuming e... (more)
The number of hairdressers depends on three main factors: # of haircuts done per year, time spent per haircut and capacity of each hairdresser. Number of haircuts: Number of haircuts depends on US... (more)
Hi Antonios, In case you haven’t done it yet, I would recommend you to look into the following section where you will find examples of market sizing questions and how to approach them: https://www.... (more)
Martin, An approach I have used in the past is to make an assumption as to what portion of a complete businesses sales are for the household channels, and then size the non-residential portion acc... (more)
There is a MECE answer provided to this by Nuno if market sizing is part of a market entry case. I believe this question is straight at market sizing, so i will provide my thoughts to this. I a... (more)
Hey Philip, There are for sure several ways of estimating that number, but a quick top down approach can be resumed in 3 steps 1. Estimate the total population of the US: ~300M (I guess it's alrea... (more)
Hi, I would try to make an estimation from demand side: We cant split market value into two components: $ spent by citizens of given country and $ spent by people from abroad. I think that we... (more)
Hi Marilena, good question. I would always structure such a case completely top down. E.g. in your case, start with the population, then % of people needing glasses, % of those in reach of your... (more)
Hi, I would estimate this way. I hope it helps. - (N° of residents * % residents no driving license * % residents no car * % residents no public transport) * N° drive over year / AVG N° of passag... (more)
Using the replacement-framework: Goal: #laptops sold / year #laptops = (laptop/person) * (total amount of people) = 0.5 laptops per person (tables and desktop are solid substitutes)... (more)
Hi Anonymous, there may be several reasons for that; some of them, in order of frequency, are: Your structure is not complete enough – you are just using not MECE/ not complete structure... (more)
