I am still pretty new to case interviews. I did prepare a lot of theory already, and now I am especially struggling with the relationship of hypothesis and framework.
Specifically, I worked on a case to increase market share. Now this can be done in several ways. Do I first outline a general structure (lets say focused around the company, the consumer and the competition) and then start with one random hypothesis, for example target a new consumer segment, then test this with the general structure but only the relevant aspects? In case the hypothesis proves wrong, I then pick a new and use the same structure?
Or do I first state a hypothesis build a structure to that, and build a new structure in case this hypothesis is wrong?
I hope you understand my issue and can help me :)
So, if I understood you correctly. We are talking here about "How to put hypothesis into action" ? So you would NOT recommend having an "opened" area for investigation ?