Hello all,
It might seem quite easy and straight forward but I'am having some doubts over the difference between a Profitability and Revenue growth cases structure.
This is my structure, do you think I'am missing some clue aspects?
1 . Is the current market still a attractive one or should we migrate/switch?
- Estimate and analyze the market size
- Analyze the market growth rates
- Analyze profit margins ( does it has healthy margins)
- At what stage of the lifecycle is the market ( Emerging, Matured, Declining)
HAVE ANY OF THE FOLLOWING PHASES CHANGED OR SLOWED ?
2. Customers Needs / Preference?
- Have customer needs changed?
- Do consumers view/perceive the company differently?
- Has our customer preference changed?
HAVE CONSUMER TRENDS OR TASTE CHANGED?
3. How is the competition?
- Have new competitors entered the market?
- Have existing competitors made strategic moves? (M&A , Spin off or Joint Ventures)
4. How to increase Revenues, Organic Growth and Inorganic
- New Product lines or Services
- M&A, Joint Ventures or Partnerships.
5.Consider risks/next steps
- following grow strategy. Example increasing the price may lead to higher decrease in volume than expected – could be better then to test on specific areas.