Usually for when the prompt is along the lines of "should they enter this market" I apply a flexible framework usually considering 1. Market attractiveness (size, growth, competition etc...) 2. Capabilities 3. Financial implications 4. Risks.
However, I'm struggling with prompts that say "HOW should they enter this market (product or geography or customer segment)" there's so many factors to consider such as the market/customers, competition, the product, the pricing, the distribution channels, the marketing, and then the entry strategy (acquisition/partnership).
I feel as if i can choose the most relevant of these factors but then it doesn't feel MECE, and I might have missed a crucial bucket.
