Hi all, I will be applying to BCG Digital in a few weeks. I'm preparing the question “Why BCG Digital” and I'm strugling with this answer. How Does BCG Digital differ from McKinsey Digital? I know that BCG Digital is quite large but not getting any further.
Any tips are much appreciated
Hi there,
I think this is an interesting question that may be relevant for many people. I would be happy to share my thoughts on it:
If you would like a more detailed discussion on how to address your specific situation, please don't hesitate to contact me directly.
Best,
Hagen
Hi there,
To be honest, they don't differ much. And both people from McK and BCG know this, so it's not like they're going to phrase the question the way you did.
What I'd recommend you do instead is to read in detail the description on BCG's website and then try to use the reasons they provide there. Basically, play back what they communicate outwardly.
Additionally, it always helps if you know somebody who works there. Have a conversation with them to get their perspective and also mention in the interview that you knowledge is informed by having spoken with one of their employees (that always makes the answer seem more genuine).
If you don't know anybody, then I'd recommend you read this ARTICLE I wrote about how to network with consultants through coffee chats to learn more about the firms and get referrals.
Best,
Cristian
Hi there,
This is exactly what networking is for!
I also write an article exactly on this topic: https://www.preplounge.com/en/articles/tell-me-about-yourself-interview-question
Remember, they're not asking you to say why BCG Digital over McKinsey Digital! They're asking why BCG Digital period (over generalist consulting, or finance, or IT, or music!)
