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Khanya

am 18. Juli 2020

Global

Frage zu

Why did we calculate 10% of 56 million instead of 37,5%?

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Ian

Coach

am 19. Juli 2020

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi Khanya,

The blue text in cases means that the interviewer will provide this information.

We are told that the percentage of men between 30 and 60 who buy magazines is 10%.

This is our target market, as indicated in the initial prompt "the CEO is thinking about starting a third monthly magazine that is targeted towards 30 to 60-year-old men in the US"

Very important point here: When going through a case, always keep the objective/context top of mind.

1 Kommentar

Khanya

am 19. Juli 2020

Oh, I see - I missed the 10% in the interviewer info. Thank you so much!

Clara

Coach

am 20. Juli 2020

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

In blue you have the relevant info, in this case, they state i´ts 10%

Best,

Clara

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