What are some tangible ways to show you are leading the case?

Hi,

Several things regarding interviewee-led cases:

1) It's even more important to ask the clarifying questions in the beginning:

- Clarify the business model (i.e. how the business works and what are the revenue streams / core products or business lines)

- Clarify the objective both in money terms and timeline (e.g. Our objective is to increase profits by 5M in 5 years). When you have a to select from several options in a case - clarify the selection criteria

- Clarify other possible limitations if you feel that it's necessary

2) You lead the case through the structure you've prepared a) asking questions and trying to identify the root cause of the problem in the branch of your structure b) making a transition to the next branch c) proactively calculating the data and making data-driven conclusion from the data they give you d) Making a conclusion when they ask you to finish a case

The general algorithm can be the following:

1. Ask for a piece of data / info you've defined in a structure
2. Compare the data with historical trend / benchmarks looking for an insight
3. If you find an insight ask for the root cause or state the hypothesis
4. If no root/cause at this point available - ask for segmentation or drill down further or make a new structure if needed to identify the root cause
5. Once you are done with the analysis in one branch of your framework (found the root-cause / found nothing interesting) - summarize what you've learned so far and move to the next one or give the conclusion

Best!

Hi,

The important element in leading the case is showing foresight.

So yes it is important to proactively ask questions and link back to the original question and structure​ but I think even more important is to show your interviewers what is your motivation behind asking the questions that you are asking.

You need to provide proof to your interviewer that you did not just stumble on the correct answer but that you are methodical in your approach to the case. You can do this by communicating your thought process and where you are going. For example, if you are given data why did you zoom in on one piece of data and disregard the rest? When recommending a marketing channel, why that one and not the others? How does the new information help you move to the next step?