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Anonymous A
17 hrs ago
Europe
I want to receive updates regarding this question via email.

What is a business case

Hi

Someone told before, that for market entry, profitability or sales, you need to start with business case. But I am not clear what a business case here would mean, is it how much profit margin a firm will make and this will be the financial bucket, or is it something different?

Appreciate the help

Thanks

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Phenyo
Coach
2 hrs ago
Ex-McKinsey Consultant | Nova Top Talent - Madrid | McKinsey HiPo recruit | McKinsey Digital & Analytics

Essentially “What case can you make that for the business to consider this opportunity?”


Typically would then add considerations relevant to a key business decision maker or stakeholderss. Questions to have in mind is whether 1. It is feasible to undertake and 2. It is profitable to undertake (also taking into account any investment requirements/ return expectations by the business)

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Jeroen
Coach
2 hrs ago
Ex-Netherlands Recruitment Lead OW | 5+ years of coaching experience | Great Price/Value | Free Intro Calls

Think about it as making a type of structured pros and cons list with potential (financial) implications of the decision that will ultimately enable top management to decide whether to do this or not.

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Mariana
Coach
1 hr ago
xMckinsey | Consulting and Tech | 1.5h session | +200 sessions | Free 20-min introductory call

Hello there!

A business case ia usually a quantitative exercise made to prove the value of an endeavor.

Each one of these problems will require a different approach that will take into consideration the context, goals, boundaries and expectations.

For example, if a company wants to enter in a specific market it will probably have a goal (it can be related to market penetration, revenues, profits…), a deadline and some boundaries (such as money available to make this move). Your structure / business case must evaluate all the aspects that may impact these points.

Let me know if it’s clear!

Best,

Mari

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