Hi All,
I have the next round of interview with Accenture consumer goods and services strategy, London office. This round consists of a strategic thinking assessment (STA). I was wondering what kind of questions to expect?
Thanks in advance!
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Hi,
the STA is essentially designed to test how you approach an ambiguous business problem rather than whether you know a specific framework.
For Consumer Goods & Services, I would expect questions around topics such as growth, market entry, portfolio strategy, pricing, customer/channel strategy, cost transformation or digital/e-commerce. You may be given some information or data and asked to structure the problem, identify insights and develop a recommendation.
I would prepare similarly to a strategy case interview, but with particular focus on three things: structuring ambiguous questions, interpreting data quickly, and turning the analysis into a clear recommendation.
Given the practice, I'd also refresh the basic economics of consumer goods: volume vs. price/mix, margins, channels, promotions, market share and brand/portfolio dynamics. You don't need deep sector expertise, but being commercially comfortable with these concepts will help.
The exact STA format can vary by geography and role, so I wouldn't spend too much time trying to predict the exact questions. Strong case fundamentals and good business judgment are the most important preparation.
