Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Back to overview

Very confusing ROI/return !!!

From finance defition:

ROI =Net Return on Investment​/Cost on Investment

or

ROI = (Final Value of Investment − Initial Value of Investment)/ Cost of Investment

Would like to seek clarification on ROI/return is used in different cases and if my understanding is correct - 

Case 1:

Kellogg 2018 Tarrant Fixtures

The solution gives a formula of:

ROI = Return/Investment = Profits/Capital Employed = (Revenue - Costs)/(PPE or CAPEX +Working Capital)

I think the formula is wrong, as Profits is NOT Return. Unless, in the calculation, initial CAPEX is amortised to yearly costs to come up with the Net Profit.

(For this case, they assume no new investment, so using Profit alone as Return is ok, however, the formula given is VERY misleading.) 

Case 2:

Darden 2018-29 Fire Proof

“The company wants to achieve at least a 15% ROI on any new expansion project within 3 years. The company will need to invest $100M in capital expenditures."

Calculation given in the case solution:

Total net profit over 3 years = $16.5M + $36.3M + $60M = $112.8M
ROI = ($113M –100M) / $100M = 13%

So they are treating (Total Net Profits - Total Investment) = Net Gain, and use ROI = Net Gain/Total Investment

If the interviewee misuses Net Profit as Net Gain, it's wrong.

Case 3:

Stern 2019 Bike Helmet

“ The PE firm holds companies for an average of 7 years and has a return target of 10%/year.” 

Does it mean:  the total return over 7 years holding period need to be 70%. The total return = (Dividends + Capital Gain)  /Investment = (Dividends + Price sold at exit - Acquisition Costs)/Acquisition Costs ?

***Though actually, 

Annualized ROI=[(1+ROI)1/n−1]×100% where:n= ​Number of years for which the investment is held​​; I explained the above in a simplified way ***
 

2
2.0k
10
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
on Aug 05, 2021
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

You do realize these 2 formulas are the exact same, right?

"ROI =Net Return on Investment​/Cost on Investment

or

ROI = (Final Value of Investment − Initial Value of Investment)/ Cost of Investment"

Net Return on Investment literally equals final value minus initial value!

All that's difference is what you're provided in the case.

This is kind of like saying there are conflicting breakeven formulas just because one has you solve for price and the other has you solve for # of years for payback!

Allen
Coach
on Aug 05, 2021
Ex-McK Experienced Hire and EM - I show you how to perform at your best

Hi there,

Of course you know that these are only practice cases and the answers doesn't actually matter.  What you need to take away from them is that you know how to calculate what the interviewer is asking for.

In a real interview (same goes for real client situation), you just need to clarify what the interviewer is asking for, regardless of whether you think you understand the term (also, believe it or not, the interviewer can be mistaken, too, so always clarify).  Then, you align on your approach with the interviewer.  You can state your assumption, whether or not you believe up-front investment needs to be included and have the interviewer comment.

I think the take-away here is that the case interviewer is not like a test where you need to memorize formulas and terms.  Don't use that approach when practicing.  You've demonstrated sufficient understanding of these concepts, now move on!

Hope that helps,

Allen

Similar Questions
Consulting
BCG Knowledge DIRECTOR SALARY
on May 31, 2024
Global
6
3.6k
Top answer by
Florian
Coach
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU
80
6 Answers
3.6k Views
+3
Consulting
When can I expect to hear back from BCG Final/Decision Round for North America Intern
on Jun 27, 2024
Global
6
5.8k
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
250
6 Answers
5.8k Views
+3
Consulting
BCG First Round Behavioral
on Mar 24, 2025
Global
6
3.3k
Top answer by
Lorenzo
Coach
IESE MBA | Bain&Co | OC&C | Private Equity | Consumer Goods
70
6 Answers
3.3k Views
+3
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
Thanks for your feedback! Your opinion helps us make PrepLounge even better.