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# Size of a market for new product

BCG Product introduction
Recent activity on Aug 13, 2018
2.2 k Views

As part of a product introducation case, I have been asked to determine the size of the total addressable market in Germany in less than 5 minutes.

Our client would like to launch an innovative product for big hospitals. How many big hospitals are there in Germany?

• Date ascending
• Date descending

Hi,

1. Assume an average number of times a person gets into the hospital per lifetime (N)
2. The number of people that gets into hospitals per year = population x N / average lifetime (80 years)
3. Assume the average time spent at the hospital (e.g. 7 days)
4. The number of people at the hospitals on any given day = The number of people that gets into hospitals per year / 365 * 7
5. Assume a % of people who get into the big hospitals and divide the number by the average number of occupied beds in a single hospital. Thus you'll get the number of hospitals

Best!

(edited)