Size of a market for new product

Question

As part of a product introducation case, I have been asked to determine the size of the total addressable market in Germany in less than 5 minutes.

Our client would like to launch an innovative product for big hospitals. How many big hospitals are there in Germany?

Answer 1

Hi,

Assume an average number of times a person gets into the hospital per lifetime (N)
The number of people that gets into hospitals per year = population x N / average lifetime (80 years)
Assume the average time spent at the hospital (e.g. 7 days)
The number of people at the hospitals on any given day = The number of people that gets into hospitals per year / 365 * 7
Assume a % of people who get into the big hospitals and divide the number by the average number of occupied beds in a single hospital. Thus you'll get the number of hospitals

Best!

Answer 2

Congrats on getting these interviews in the first place! We are looking for the same qualities in the written case as... (read entire answer)

Congrats on getting these interviews in the first place! We are looking for the same qualities in the written case as in the verbal one. You should have 1 hour to prepare so the... (read entire answer)

Answer 3

Neil, I was an experienced hire as well, so can definitely relate. The hardest part for your will likely be to get... (read entire answer)

Neil, I was an experienced hire as well, so can definitely relate. The hardest part for your will likely be to get an interview. McK is probably most open, assuming you have a... (read entire answer)

Answer 4

Let me take a crack at this (in English) since no-one has addressed this. Top consultancies typically want the best... (read entire answer)

Let me take a crack at this (in English) since no-one has addressed this. Top consultancies typically want the best people regardless of their background. Yes, some roles are... (read entire answer)