Hi Michael,

You're thinking about this in exactly the right way! 

You'll note that the case writer says “Potential framework to use”.

There are normally multiple frameworks that can be used for a given case and rarely is the “answer” in the case the best one!

You are right in your statement “the following are not relevant to the analysis”. Always make sure your framework is relevant. As such, why not use PESE? :)

An alternative framework option here that I like is Social, Political, Economics.

Finally, try to avoid “standardized” frameworks. Even when using standardized, make sure to tailor them and always flag the “why” and the “how” of the buckets. 

You are completely right. The point of the question is that you should approach it in a structured way. 

Now, being structured is not the same as using a pre-made framework. You should NEVER use pre-made frameworks.

At least, not without customizing them from the problem at hand. 

Which means that the suggestion of considering a PESTEL framework is not wrong, but it assumes you will customize it in order to address the specific problem (adding or removing stuff from the original framework). 

Let me word it even better, because it is not about customizing a existing framework. It is about using mental maps you have (such as a pre-made framework) as inspiration for a customized structure you make on your own.