Thank you for the case. its a really good one and demands the student to think beyond the traditional framework.
I just wanted to ask around the recommendation to use the PESTLE framework to analyse the problem. I would think the following are not relevant to the analysis:
- Legal (not sure if this would be captured more under Political as legal aspects that people would protest about would be more related to aspects to do with governance)
Also is it okay to openly use a standardised framework to solve the challenge? Do you get more marks for having something more customized?