Hey All: Anyone willing to solve this case? I know that the analysis will go in the direction of "Cost-benefit analysis & maybe through NPV as well" but I am not able to get a profound grasp on this. Maybe anyone can try to solve this case by using even some hypothetical data? I would appreciate your help. Thank you
he client Mercedes Benz is a multinational division of the German automobile manufacturer Daimler AG (FWB: DAI). Headquartered in Stuttgart, Baden-Wurttemberg, Germany, the company produces a full range of luxury cars, buses, coaches, and trucks.
Recently, the director of marketing at Mercedes-Benz suggests a bold change to the current design of car keys. Currently, two separate keys operate the car ignition and open the doors. The Mercedes-Benz marketing director proposes an innovative design where one key operates all lock mechanisms: a single car key can open the doors, as well as start the ignition, open the glove compartment and also open the trunk (boot) of the car.
How do you think about whether this a good idea or not?