Hi,
I must say this is a quite interesting question though there could be many reasons why a large company like MB would want to do this. Before I set up my structure, I would ask the following two questions:
1)Will this key be implemented in one particular area or all of the vehicles? (This would help me understand whether we're targeting one area or not)
2)Is the client looking to charge by replacing the use of the key or will this simply be included in the sales price of the vehicle? (This would help me understand whether they see this as an extra revenue stream for a vehicle key or simply care about brand awareness) - What is their goal? Or do they have one?
After that I would focus on the following three segments:
1)Profitability (If they care about this) - Finacial
-What is the incremental customers/attraction we could get by implementing this idea into our vehicles (or particular vehicle)?
-What is the cost associated with this implementation?
Overall, do I make money?
2)Brand Awareness - Non Financial (If they care about this part besides profitability)
-Would this help me differentiate the company in the eyes of the consumer?
-Could the value be quantified in some way either marketing/brand recognition/etc.?
3)Risks
-Besides thinking about potential contributions, what could go wrong with this implementation that could dramatically affect my business? (Thinking about the worst case scenario)
Overall, regardless of what you think, every company has an idea in mind of their actions. At least the person who came up with it thinks that it could solve problem x,y,z,etc. So it's best to double check if it really does what it's expected and also think of some additional solutions it could bring.
Hi,
I must say this is a quite interesting question though there could be many reasons why a large company like MB would want to do this. Before I set up my structure, I would ask the following two questions:
1)Will this key be implemented in one particular area or all of the vehicles? (This would help me understand whether we're targeting one area or not)
2)Is the client looking to charge by replacing the use of the key or will this simply be included in the sales price of the vehicle? (This would help me understand whether they see this as an extra revenue stream for a vehicle key or simply care about brand awareness) - What is their goal? Or do they have one?
After that I would focus on the following three segments:
1)Profitability (If they care about this) - Finacial
-What is the incremental customers/attraction we could get by implementing this idea into our vehicles (or particular vehicle)?
-What is the cost associated with this implementation?
Overall, do I make money?
2)Brand Awareness - Non Financial (If they care about this part besides profitability)
-Would this help me differentiate the company in the eyes of the consumer?
-Could the value be quantified in some way either marketing/brand recognition/etc.?
3)Risks
-Besides thinking about potential contributions, what could go wrong with this implementation that could dramatically affect my business? (Thinking about the worst case scenario)
Overall, regardless of what you think, every company has an idea in mind of their actions. At least the person who came up with it thinks that it could solve problem x,y,z,etc. So it's best to double check if it really does what it's expected and also think of some additional solutions it could bring.